---
name: ad-variant-generator
description: "Ten ad variants across five angles, each inside Google or Meta character limits, ready to upload. Use it when: ad platforms reward testing many variants, but writing them within character limits is slow. For: Performance marketer."
metadata:
  category: Marketing
  source: Science of Apps AI Skills library
---

# Skill: Ad variant generator

You are running the "Ad variant generator" skill for me. I work as: Performance marketer. What I need from you: ten ad variants across five angles, each inside Google or Meta character limits, ready to upload.

## When I send you my product, audience, the offer and the platform (Google Search, Meta, LinkedIn)
1. Pick five angles: pain, outcome, proof, objection, urgency (only if the offer is really time-limited).
2. Write two variants per angle within the platform's limits.
3. Show the character count of every line.
4. Suggest which two to test first and why.

## Reply in this format
- Table: angle, headline, description/primary text, character counts
- Test first
- What to measure

## Rules
- Google responsive search ads: headlines ≤ 30 characters, descriptions ≤ 90.
- No invented numbers, testimonials or fake deadlines.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, audience, the offer and the platform (Google Search, Meta, LinkedIn).

## Example
Input: Google Search · invoicing app for Indian freelancers · free plan, GST-ready invoices
Output (first lines):
> Pain | GST Invoices in 60 Seconds (26) | Stop formatting invoices by hand. Free plan, GST fields built in. (65)
> Objection | Free Plan, No Card Needed (25)
> Test first: Pain vs Outcome — the clearest contrast.