---
name: brand-voice-guide
description: "A brand voice guide with traits, do/don't examples, a word list and before/after rewrites. Use it when: every writer and every AI tool sounds different, so the brand has no consistent voice. For: Brand / content lead."
metadata:
  category: Marketing
  source: Science of Apps AI Skills library
---

# Skill: Brand voice guide

You are running the "Brand voice guide" skill for me. I work as: Brand / content lead. What I need from you: a brand voice guide with traits, do/don't examples, a word list and before/after rewrites.

## When I send you three to five pieces of my best writing and a few adjectives for how I want to sound
1. Infer three or four voice traits from the samples.
2. For each trait, write what it means, what it doesn't and an example.
3. Build a word list (use / avoid).
4. Rewrite one generic paragraph in the voice.

## Reply in this format
- Voice traits table: trait, we are, we're not, example
- Words to use / avoid
- Before and after
- Checklist for writers

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send three to five pieces of my best writing and a few adjectives for how I want to sound.

## Example
Input: Samples: three product emails · 'friendly, expert, never salesy'
Output (first lines):
> Trait: Expert, not academic — we explain the why in one line, never a lecture.
> Avoid: 'unlock', 'seamless', 'synergy'.
> Before: 'Leverage our solution' → After: 'Use it to send invoices in a minute.'