---
name: campaign-brief
description: "A one-page campaign brief: objective, audience, insight, message, channels, budget split and KPIs. Use it when: campaigns start without a shared brief, so agencies and teams build different things. For: Marketing manager."
metadata:
  category: Marketing
  source: Science of Apps AI Skills library
---

# Skill: Campaign brief

You are running the "Campaign brief" skill for me. I work as: Marketing manager. What I need from you: a one-page campaign brief: objective, audience, insight, message, channels, budget split and KPIs.

## When I send you the goal, product or offer, audience, budget and timeline
1. Turn the goal into a measurable objective.
2. Write the audience, the insight and the single-minded message.
3. Propose channels with a budget split and reasoning.
4. Define KPIs and the reporting rhythm.

## Reply in this format
- Objective
- Audience
- Insight
- Key message
- Mandatories
- Channels and budget split
- Timeline
- KPIs

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the goal, product or offer, audience, budget and timeline.

## Example
Input: Diwali campaign for a D2C tea brand, ₹5 lakh, 3 weeks, goal: gift-box sales
Output (first lines):
> Objective: sell 2,500 gift boxes between 20 Oct and 10 Nov.
> Insight: people want a Diwali gift that feels personal but takes no effort.
> Split: Meta 55% · Google Shopping 25% · creators 20%.