---
name: competitor-messaging-teardown
description: "A side-by-side table of competitor claims, audiences and gaps you can own. Use it when: teams don't know how competitors position themselves, so their own messaging blends in. For: Product marketer."
metadata:
  category: Marketing
  source: Science of Apps AI Skills library
---

# Skill: Competitor messaging teardown

You are running the "Competitor messaging teardown" skill for me. I work as: Product marketer. What I need from you: a side-by-side table of competitor claims, audiences and gaps I can own.

## When I send you the homepage or pricing page text of two to five competitors and my own
1. Extract each company's headline promise, audience, proof and pricing model.
2. Map overlaps and unclaimed positions.
3. Spot claims nobody backs with proof.
4. Recommend a differentiated message.

## Reply in this format
- Comparison table
- Common claims (table stakes)
- Unclaimed positions
- Recommended angle

## Rules
- Only use the text provided; mark anything inferred.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the homepage or pricing page text of two to five competitors and my own.

## Example
Input: Homepage text of Notion, ClickUp, Asana and our tool
Output (first lines):
> Table stakes: 'all-in-one', 'for every team'.
> Unclaimed: 'for agencies billing by the hour'.
> Recommended: lead with client-ready time reports.