---
name: landing-page-critique
description: "A prioritised list of conversion issues tied to UX principles, with rewritten copy for the top fixes. Use it when: a landing page gets traffic but doesn't convert, and opinions on why are endless. For: Growth / CRO marketer."
metadata:
  category: Marketing
  source: Science of Apps AI Skills library
---

# Skill: Landing page critique

You are running the "Landing page critique" skill for me. I work as: Growth / CRO marketer. What I need from you: a prioritised list of conversion issues tied to UX principles, with rewritten copy for the top fixes.

## When I send you the landing page text (headline to footer), who the visitor is and the conversion goal
1. Check the five-second test: what it is, who it's for, what to do next.
2. Review clarity, proof, friction, objections and the call to action.
3. Rank issues by likely impact and effort.
4. Rewrite the headline, subhead and CTA.

## Reply in this format
- Five-second test result
- Issues table: issue, principle, impact, effort
- Rewritten hero
- A/B test to run first

## Rules
- Name the principle behind each issue (e.g. Hick's Law, cognitive load, social proof).
- Never suggest fake reviews or countdowns.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the landing page text (headline to footer), who the visitor is and the conversion goal.

## Example
Input: Headline: 'Empowering Synergy for the Modern Enterprise' · CTA: 'Learn more'
Output (first lines):
> Five-second test: fails — a visitor can't say what the product does.
> Issue: vague headline (cognitive load) — high impact, low effort.
> Rewrite: 'Close your books 3 days faster' · CTA: 'Start a free trial'.