---
name: battlecard-builder
description: "A one-page battlecard: where you win, where you lose, landmines to set and answers to their claims. Use it when: reps lose deals to a competitor because they don't know where to win and what to say. For: Sales enablement."
metadata:
  category: Sales
  source: Science of Apps AI Skills library
---

# Skill: Competitive battlecard

You are running the "Competitive battlecard" skill for me. I work as: Sales enablement. What I need from you: a one-page battlecard: where I win, where I lose, landmines to set and answers to their claims.

## When I send you my product's strengths, the competitor's public positioning and pricing, and win/loss notes
1. Summarise the competitor in three lines.
2. List where you win and where you lose, honestly.
3. Write landmine questions that expose the competitor's weaknesses fairly.
4. Write responses to the competitor's top three claims.

## Reply in this format
- Competitor snapshot
- Where we win / lose
- Landmine questions
- Their claims → our response
- Proof points

## Rules
- Only factual, verifiable comparisons; flag any claim that needs a source.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product's strengths, the competitor's public positioning and pricing, and win/loss notes.

## Example
Input: Us vs Freshdesk for mid-size Indian e-commerce support teams
Output (first lines):
> We win: WhatsApp-first workflows and Hindi auto-replies.
> We lose: price for teams under 5 agents — don't fight there.
> Landmine: 'How do you handle WhatsApp template approvals today?'