Founders tend to either ignore competitors or copy them without understanding their strategy. This skill tears down a competitor from their website, pricing, app store text and reviews: positioning and target customer, product and pricing, likely acquisition channels with the evidence for each, what users love and hate, and the gaps you could exploit. It works only from the material you paste and marks inferences, so you're working from facts rather than assumptions. To use it, paste the skill into your assistant and send the competitor's website, pricing and app store text, and reviews you've copied; the reply is laid out as “Positioning”, “Product and pricing” and “Acquisition”.
Competitor teardown — example input and the first lines it returns. Works in ChatGPT, Claude and Gemini.
2 Paste it into a new chatChatGPT, Claude, Gemini or Copilot.
3 Send your inputSend the competitor's website.
The skill — paste this into your AI assistant
# Skill: Competitor teardown
You are running the "Competitor teardown" skill for me. I work as: Founder / product lead. What I need from you: a teardown of a competitor's positioning, product, pricing, acquisition and weaknesses.
## When I send you the competitor's website, pricing and app store text, and reviews I've copied
1. Summarise their positioning and target customer.
2. Break down the product, pricing and likely acquisition channels.
3. Mine reviews for strengths and complaints.
4. Find gaps you can exploit.
## Reply in this format
- Positioning
- Product and pricing
- Acquisition (evidence)
- What users love / hate
- Gaps for us
## Rules
- Only use the pasted material; mark inferences.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.
Confirm you're ready in one line, then wait for me to send the competitor's website, pricing and app store text, and reviews I've copied.
Then sendThe competitor's website, pricing and app store text, and reviews you've copied. For example: Website + 50 Play Store reviews of a competing fitness app
ChatGPT
Fastest: paste the skill as your first message in a new chat, then send your input.
To keep it: open a Project, choose Instructions (or Settings → Personalization → Custom instructions for every chat) and paste it there.
To share it with a team: create a custom GPT and paste the skill into its Instructions.
In the Codex app: copy the skill's folder into ~/.codex/skills/ (or Customize → Skills → Add → Create skill).
Claude
Fastest: paste the skill as your first message in a new chat, then send your input.
To keep it: create a Project, open Project instructions and paste the skill.
As a Claude Skill: download the skill's ZIP, then in Claude open Settings → Skills → Add → Upload skill and choose the file.
Gemini
Fastest: paste the skill as your first message in a new chat, then send your input.
To keep it: open Gems → New Gem, paste the skill into Instructions and save.
Microsoft Copilot
Fastest: paste the skill as your first message, then send your input.
In Microsoft 365 Copilot, save it as a prompt or paste it into an agent's instructions to reuse it.
Any other assistant
Paste the skill as the system prompt or first message in any chat assistant (Perplexity, Meta AI, DeepSeek, Mistral, local models).
Coding agents that read the Agent Skills format (SKILL.md) can load the downloaded file from their skills folder.
Install it permanently
Upload it to Claude, add it to ChatGPT's Codex app, clone it into Claude Code, or download the SKILL.md for any agent. Full guide with screenshots →
Download the ZIP and upload it in Claude. Claude then uses the skill on its own whenever a request matches.
Claude Code: save it as ~/.claude/skills/competitor-teardown/SKILL.md.
Claude apps: use the Claude app tab — it has a ready-made ZIP.
Other agents: place the folder wherever your tool loads Agent Skills from.
Repositoryscienceofapps.com/skills/ai-skills.git · all 200 skills, one folder each, plain git over HTTPS
What it does
The steps it follows
Summarise their positioning and target customer.
Break down the product, pricing and likely acquisition channels.
Mine reviews for strengths and complaints.
Find gaps you can exploit.
What you get back
The reply format
Positioning
Product and pricing
Acquisition (evidence)
What users love / hate
Gaps for us
Rules it never breaks
Only use the pasted material; mark inferences.
Uses only the facts you give it and marks assumptions.
FAQs
Questions about Competitor teardown
What does the Competitor teardown skill do?
Founders either ignore competitors or copy them, without understanding their strategy. The skill fixes that: a teardown of a competitor's positioning, product, pricing, acquisition and weaknesses.
How do I install Competitor teardown in ChatGPT, Claude or Gemini?
Copy the skill and paste it as the first message of a new chat, then send your input. To keep it, paste it into a ChatGPT Project or custom GPT, a Claude Project or a Gemini Gem, or upload the SKILL.md file as a Claude Skill.
What do I send Competitor teardown after installing it?
Send the competitor's website, pricing and app store text, and reviews you've copied. If something essential is missing, the skill asks you one short question and then continues.
Is the Competitor teardown skill free?
Yes. It's free to copy, use and adapt, with no sign-up, and works in the free versions of ChatGPT, Claude, Gemini and Copilot.
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