Blog · 628 guides

The science of
better apps.

Guides on building, designing and growing apps from the Science of Apps team: what apps cost, how users decide and why they drop off, how product teams work, and the AI tools and startup moves shaping 2027.

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20 guides

App development: cost, process and hiring

What apps really cost in India, how long they take, who should build them and how to ship to the stores — written for founders, not agencies.

All 20 app development guides →
20 guides

How to make an app, step by step

Step-by-step guides to making an app — with no-code tools, AI, Android Studio, Figma or a team — from validating the idea to login and payments.

All 20 how to make an app guides →
15 guides

App, startup and project ideas

App ideas, AI startup ideas, SaaS and micro-SaaS ideas, and project ideas for students — each with the user problem behind it and how to test it.

All 15 ideas guides →
15 guides

Making money from apps, AI and skills

How apps make money, what downloads and ads really earn, pricing and monetization models, and realistic ways for developers and students to earn.

All 15 making money guides →
15 guides

App marketing, ASO and growth

App store optimization, launch playbooks, reviews, retention benchmarks, push notifications and referrals — tactics that grow apps without tricks.

All 15 app marketing & aso guides →
20 guides

Product management careers and craft

How to become a product manager in India, salaries, interview questions, frameworks, metrics, roadmaps and PRD templates — from a working product leader.

All 20 product management guides →
17 guides

UI/UX design, careers and principles

UI vs UX, how to become a UX designer in India, salaries, portfolios, research methods, dark patterns, accessibility and the Laws of UX — explained simply.

All 17 ui/ux design guides →
38 guides

AI, vibe coding and AI search

Vibe coding, AI coding tools, AI app builders, AI agents, MCP, RAG, prompt engineering, and how to show up in ChatGPT answers — explained without hype.

All 38 ai & vibe coding guides →
15 guides

Starting and funding a startup in India

How to start a startup in India: registration, DPIIT recognition, company structure, seed funding, angels, VCs, pitch decks, ESOPs and government schemes.

All 15 startups in india guides →
20 guides

Tool comparisons and alternatives

Honest head-to-head comparisons of the tools startups use — design, analytics, payments, hosting, CRM and collaboration — with a clear verdict for each.

All 20 comparisons guides →
10 guides

Tech stack choices for apps and startups

Flutter vs React Native, Kotlin vs Java, SQL vs NoSQL, the best backend and tech stack for startups, and what an API is — decisions explained simply.

All 10 tech stack guides →
10 guides

Free templates and tools for product teams

Free templates and calculators for product teams: roadmaps, personas, journey maps, competitor analysis, RICE scoring, launch checklists and OKRs.

All 10 templates & tools guides →
6 guides

Design history: logos, devices and interfaces

How the logos, typefaces, phones and screens we use every day were designed and redesigned, told with dated sources and archive images.

All 6 design history guides →
7 guides

The science behind everyday design

Why traffic lights are red, why the save icon is a floppy disk and why your feed never ends: the research and history behind everyday design.

All 7 everyday design science guides →
6 guides

Architecture and engineering, explained

How the world's great structures were designed and built — wonders, temples, World Heritage Sites, airports and metros — with dates, plans and photos.

All 6 architecture & engineering guides →
5 guides

Technology explained simply

How ChatGPT, Google Search and the internet actually work, what app permissions reveal and why famous products failed — explained with diagrams.

All 5 tech explained guides →
7 guides

App market data and benchmarks

Science of Apps analyses of public app-store data and published benchmarks: ratings, pricing, retention and what top apps have in common.

All 7 original data guides →
Career guides · 380 playbooks, one per certification

Get the job your certification proves

Every Science of Apps certification gets a hiring playbook: how employers screen for the role, the interview loop, what it pays and a prep plan — each linked to its free test, so you can read, practise and prove it. Browse all 622 tests in the certification catalogue.

Newest playbooks

All 380 career guides, by field →
Behavioral diagnosis

Find out why users drop off.

A behavioral UX audit of your app or SaaS product, delivered in 2–4 weeks at a fixed price.

Free certification

Turn what you know into a credential.

Free, test-based UX, UI and product certifications. Answer real product scenarios, graded on our server, and earn a founder-signed certificate anyone can verify and you can add to LinkedIn.

  • Credential ID
  • QR verification
  • LinkedIn-ready
Free PDF · 74 pages · 2 editions

The Laws of UX, in one field guide

60 research-backed principles in 6 categories — what each one means, why it works on the human brain and how to use it on your own screens. Written by Sushant Singh, founder of Science of Apps, who has scaled consumer apps to lacs of users and spent 10+ years leading product across startups and digital businesses in the US, EU & India.

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Free. No card, no paywall — just your email.
Free PDF · 74 pages

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Free PDF · 90 pages · 2 editions

100+ Subscription Paywalls, decoded

110 real paywalls from top apps, taken apart, rated out of 5 and decoded with the Laws of UX — plus the frameworks, copy and checklists to ship your own. By Sushant Singh, founder of Science of Apps.

  • 110 paywalls rated
  • 34 Laws of UX
  • 12 frameworks

Which paywall scored 4.8 out of 5, and which scored 2.6? It’s all inside.

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Free. No card, no paywall — just your email.
Free PDF · 90 pages

Get 100+ Paywalls, Decoded by email

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You’ll also get occasional UX psychology tips. Unsubscribe anytime. Privacy policy