App market data and benchmarks
Our own analyses of public app-store data and published industry benchmarks — what top apps share, how they price, how ratings vary by category and how long users keep apps — with the method and limits of each study stated up front.
Average screen time in 2026: how long people spend online, in India and worldwide, and what research says it does
The average online adult spends about 33½ hours a week on online media, 18½ on social and video feeds; Indians average five hours a day on phones. The data.
The most downloaded apps in the world in 2025, and the countries that download the most
ChatGPT was the world's most downloaded app in 2025 with 845 million installs. See the top 10, India's lead in downloads and our per-person country analysis.
App retention in India: what published install and retention data says about how long Indian users keep apps
App retention in India from published data: day-1 and day-30 retention by category, the 2026 drop in shopping app retention, and what it means for app teams.
App subscription pricing in India: what the in-app purchase price ranges of 1,366 top Google Play apps reveal
App subscription and in-app purchase pricing in India from 1,366 top Google Play apps: entry prices, top-tier prices, common price points and category ranges.
Average app rating by category: what 1,934 top apps on Google Play India score — and what a good rating is
The average app rating by category from 1,934 rated apps on Google Play India: health and word games lead, comics and kids' games trail. Full table inside.
Indian app statistics 2026: subscribers, broadband, UPI, installs, startups and what top apps look like
Indian app statistics for 2026 from official and public data: 1.35 billion telecom subscribers, 24 billion UPI payments a month and top-app benchmarks.
Play Store statistics: we analysed 1,986 apps featured on Google Play India — here's what they have in common
Play Store statistics from our analysis of 1,986 apps on Google Play India: ratings, installs, ads, in-app purchases, update frequency and app age.