App marketing, ASO and growth
How apps get found, installed and kept: app store optimization, launch playbooks, honest ways to earn reviews, push notifications people click, referral programs that work and the retention numbers to aim for.
25 referral program examples from top apps — and the design behind each
25 referral program examples — Dropbox, Google Pay (Tez), Harry's, Robinhood and more — grouped by reward type, with the design lessons and India-specific tips.
50 push notification examples that actually get clicked — and why they work
50 push notification examples for onboarding, habits, commerce, money, social, learning and win-back — with the principle behind each one.
App description examples: how to write a store description that converts
How to write an app store description that converts: a proven structure, example openings, keyword use on Google Play, formatting and pitfalls.
App influencer marketing in India: costs by creator tier, results and the rules
App influencer marketing in India: what nano, micro and macro creators charge, how to measure installs and retention, and ASCI disclosure rules.
App marketing strategy: a launch-to-scale playbook for 2027
An app marketing strategy in four stages — pre-launch, launch, traction and scale — with the channels, budgets, metrics and gates to move between stages.
App retention rate benchmarks by category — and how to read your own numbers
App retention rate benchmarks by category — day 1, day 7 and day 30 ranges compiled from public industry roundups — plus how to measure and improve your own.
App store optimization (ASO): the complete guide for the App Store and Google Play
A complete ASO guide for 2027: keyword research, titles, Apple's keyword field, descriptions, screenshots, ratings, localisation and testing.
App store screenshots that convert: 12 patterns, specs and examples
App store screenshots that convert: 12 proven layout patterns with example captions, current App Store and Google Play specs, and tips for India.
Google app campaign cost in India: cost per install, budgets and how to bid
What Google App campaigns cost in India: CPI benchmarks by category, Google's 50× target CPI budget rule, bidding options and how to judge payback.
How to get app downloads: a playbook for your first 1,000 users
A practical playbook for your first 1,000 app downloads: pre-launch waitlist, communities, founder-led outreach, ASO basics, referrals and small paid tests.
How to get app reviews and ratings legitimately — timing, prompts and replies
How to get more app reviews legitimately: ask at the right moment with the official in-app prompts, reply to reviews, fix what users report.
How to increase app downloads for free: 12 channels that compound
12 free ways to increase app downloads: ASO, featuring nominations, web SEO and deep links, referrals, partnerships, PR and in-app sharing.
How to rank your app on the Play Store: what Google rewards in 2027
How to rank an app on Google Play: keywords across the listing, conversion assets, ratings, Android vitals, retention and listing experiments.
How to reduce app uninstalls: the eight reasons users delete apps, and the fixes
Why users uninstall apps — storage, no value, notifications, ads, crashes, battery, permissions, friction — and practical fixes, especially for India.
Product Hunt launch guide: how to prepare, launch day hour by hour, and what to expect
A Product Hunt launch guide: preparation, assets, launch timing (12:01 am PT), the no-upvote-asking rule, launch-day plan, and how to turn attention into users.