Free templates and tools for product teams
Free, copy-ready templates and simple tools for product work — roadmaps, user personas, journey maps, competitor analysis, RICE scoring, interview questions, launch checklists and OKRs — each with worked examples.
50 user interview questions that uncover real problems — grouped by goal, with the questions to avoid
50 user interview questions for discovery and usability research, grouped by goal, with a simple script and the leading questions to avoid.
App cost calculator: estimate your app development budget in India in four steps
A free app cost calculator for India: pick your app type, platforms, design and team to estimate a build budget, plus GST and yearly running costs.
Competitor analysis template: how to analyse rival apps, with a scoring grid and a worked example
A competitor analysis template for apps and startups: who to include, a scoring grid, UX teardown prompts, review mining and a worked example.
Customer journey map template: stages, lanes, a filled food-delivery example and how to run a mapping session
A customer journey map template with stages and lanes, a filled food-delivery app example, how to run a mapping session and how to turn pain points into fixes.
Free product roadmap template: the Now–Next–Later format, with examples and how to run it
A free product roadmap template in the Now–Next–Later format, with a filled example for an app, how to tie items to outcomes, and mistakes to avoid.
OKR examples for product teams: 15 objectives with key results, plus how to write your own
OKR examples for product teams — activation, retention, monetisation, quality and discovery — with measurable key results, a template and common mistakes.
RICE prioritization: the formula, a worked calculator table and how to score features honestly
RICE prioritization explained: the Reach × Impact × Confidence ÷ Effort formula, scoring scales, a worked calculator table for five features and common traps.
SWOT analysis of Zomato (Eternal), Swiggy and Zepto: strengths, weaknesses, opportunities and threats, with the numbers
A SWOT analysis of Zomato (Eternal), Swiggy and Zepto using their latest public numbers — plus a reusable SWOT template and lessons for app founders.
The ultimate app launch checklist: every task from eight weeks out to the first month after launch
An app launch checklist covering product readiness, store listings, compliance, analytics, marketing, launch week and the first 30 days after release.
User persona template: what to include, two filled examples, and how to build personas from research
A user persona template with the fields that matter, two filled Indian app examples, and a step-by-step method to build personas from real research.