A/B test reader
ProblemTeams call A/B tests on gut feel, ship false winners and miss real ones.
Control 10,000 visitors / 400 sign-ups · Variant 10,000 / 460 · 14 days
CR: 4.0% vs 4.6% · lift +15%
z ≈ 2.09, p ≈ 0.037 · 95% CI for difference: +0.04 to +1.16 points
Verdict: likely winner — ship, and watch week-two retention.
Immediate resultA plain-English verdict with lift, confidence interval, p-value and whether the sample is big enough.


