Research-based persona
ProblemPersonas are invented in workshops and describe stereotypes, not behaviour.
12 interviews with people who split bills with flatmates
'The Ledger Keeper' (5 of 12): pays first, tracks in Splitwise, chases everyone.
Quote: 'I'm always the one asking for ₹340 back.'
Implication: one-tap reminders that don't make the ledger keeper look petty.
Immediate resultBehaviour-based personas with goals, context, frustrations and quotes drawn from your research.


