UX research plan
ProblemResearch starts with a method instead of a question, and the findings don't inform decisions.
Should we add a family plan to our streaming app?
Decision: build a family plan in Q1 or not.
RQ: How do households share accounts today, and what breaks?
Method: 10 household interviews + a survey of 400 subscribers on sharing.
Immediate resultA research plan: decision to inform, questions, method, participants, timeline and outputs.


