Idea stress test
ProblemFounders fall in love with an idea and spend months building before testing the riskiest assumption.
Subscription tiffin service for working professionals in Pune, ₹3,500/month
Riskiest: people will commit to a monthly plan before tasting.
Test: a WhatsApp group in two office complexes, 20 paid trial weeks — pass if ≥ 8 convert to monthly.
Ask: 'What did you eat for lunch yesterday, and what did it cost?'
Immediate resultYour idea's riskiest assumptions, ranked, with a one-week test for each.


