Onboarding flow audit
ProblemNew users drop out during onboarding and the team doesn't know which step to fix.
Step 1 sign up (8 fields) → 2 verify email → 3 choose plan → 4 tutorial (6 screens) → 5 dashboard
Time to first value: 5 steps, ~4 minutes, before seeing anything useful.
Step 1: 8 fields — ask for email only (cognitive load).
Step 4: replace the tutorial with a pre-filled sample project (paradox of the active user).
Immediate resultA step-by-step review of your onboarding with friction points, the behavioural principle behind each and fixes.


