Competitive feature matrix
ProblemThe team doesn't know where the product truly differs from competitors.
Our expense app vs Zoho Expense and Happay (pricing pages pasted)
Table stakes we lack: corporate card reconciliation.
Differentiator: WhatsApp receipt capture — nobody else has it.
Stay behind on: travel booking (low demand in our segment).
Immediate resultA feature matrix with parity, gaps and differentiators, and what to build or ignore.


