Interview synthesis
ProblemCustomer interview notes pile up and the insights never reach the roadmap.
Notes from 8 interviews with small restaurant owners about online ordering
Theme: commission anger — 7/8 · 'Swiggy takes 25%, I make nothing on a biryani.'
Job: 'Get repeat customers to order direct without losing them.'
HMW: help owners move regulars to direct ordering without an app?
Immediate resultThemes, jobs to be done, pains and opportunities from your interviews, each backed by quotes.


