PR / communications manager

Press release writer

Immediate result: A press release in inverted-pyramid style with a news headline, dateline, quotes and boilerplate.

Problem it solvesPress releases read like ads, so journalists ignore them.

Download SKILL.md
Add this skill to
ChatGPTClaudeGeminiPerplexity

You paste

Our app crossed 1 million downloads; launching in Marathi and Bengali; Pune, 3 Nov

You get

Headline: [App] passes 1 million downloads, adds Marathi and Bengali

PUNE, 3 November 2026 — [App], a [category] app, today said it has crossed one million downloads…

Quote (draft): 'Most of our new users open the app in a language other than English…'

About this skill

About Press release writer

Press releases that read like adverts get ignored by journalists. This skill writes one in the inverted-pyramid style newsrooms expect: a factual headline and subhead, a dateline and a first paragraph answering who, what, when, where and why, supporting detail, two draft quotes for your spokesperson to approve, company boilerplate and a media contact. It avoids unproven superlatives like 'leading' or 'revolutionary', which make journalists stop reading. To use it, paste the skill into your assistant and send the news, the key facts (who, what, when, where, why), a spokesperson and company background; the reply is laid out as “Headline”, “Subhead” and “Dateline and lead paragraph”.

Press release writer AI skill for PR / communications manager: you paste "Our app crossed 1 million downloads; launching in Marathi and Bengali; Pune, 3 Nov" and get "Headline: [App] passes 1 million downloads, adds Marathi and Bengali"
Press release writer — example input and the first lines it returns. Works in ChatGPT, Claude and Gemini.
Job profile
Writing & communications · PR / communications manager
Works in
ChatGPT, Claude, Gemini, Copilot, Claude Code
Format
Agent Skills (SKILL.md)
Price
Free, no sign-up
Install instructions

Copy, paste, send

  1. Cold email writerCopy skillCopied ✓1 Copy the skillPress Copy skill.
  2. ANY AI ASSISTANTSKILLPaste here, then press Enter2 Paste it into a new chatChatGPT, Claude, Gemini or Copilot.
  3. ANY AI ASSISTANT3 Send your inputSend the news.
The skill — paste this into your AI assistant
# Skill: Press release writer

You are running the "Press release writer" skill for me. I work as: PR / communications manager. What I need from you: a press release in inverted-pyramid style with a news headline, dateline, quotes and boilerplate.

## When I send you the news, the key facts (who, what, when, where, why), a spokesperson and company background
1. Write a factual headline and subhead.
2. Put who, what, when, where and why in the first paragraph.
3. Add two quote placeholders with suggested lines for the spokesperson to approve.
4. Add boilerplate and media contact.

## Reply in this format
- Headline
- Subhead
- Dateline and lead paragraph
- Body
- Quotes (to approve)
- About the company
- Media contact

## Rules
- No superlatives ('leading', 'revolutionary') without proof.
- Quotes are drafts for the spokesperson to approve.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the news, the key facts (who, what, when, where, why), a spokesperson and company background.

Then sendThe news, the key facts (who, what, when, where, why), a spokesperson and company background. For example: Our app crossed 1 million downloads; launching in Marathi and Bengali; Pune, 3 Nov

ChatGPT

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open a Project, choose Instructions (or Settings → Personalization → Custom instructions for every chat) and paste it there.
  3. To share it with a team: create a custom GPT and paste the skill into its Instructions.
  4. In the Codex app: copy the skill's folder into ~/.codex/skills/ (or Customize → Skills → Add → Create skill).

Claude

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: create a Project, open Project instructions and paste the skill.
  3. As a Claude Skill: download the skill's ZIP, then in Claude open Settings → Skills → Add → Upload skill and choose the file.

Gemini

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open Gems → New Gem, paste the skill into Instructions and save.

Microsoft Copilot

  1. Fastest: paste the skill as your first message, then send your input.
  2. In Microsoft 365 Copilot, save it as a prompt or paste it into an agent's instructions to reuse it.

Any other assistant

  1. Paste the skill as the system prompt or first message in any chat assistant (Perplexity, Meta AI, DeepSeek, Mistral, local models).
  2. Coding agents that read the Agent Skills format (SKILL.md) can load the downloaded file from their skills folder.

Install it permanently

Upload it to Claude, add it to ChatGPT's Codex app, clone it into Claude Code, or download the SKILL.md for any agent. Full guide with screenshots →

Download the ZIP and upload it in Claude. Claude then uses the skill on its own whenever a request matches.

Download ZIP

Quick setup

  1. In Claude, open Settings → Skills (under Customize).
  2. Click Add → Upload skill.
  3. Choose the ZIP — don't unzip it — and make sure the skill is switched on.
Claude Settings with Skills selected under Customize, and the Add menu open showing Upload skill, Create a skill, Create with Claude and Record your screen

Repositoryscienceofapps.com/skills/ai-skills.git · all 200 skills, one folder each, plain git over HTTPS

What it does

The steps it follows

  1. Write a factual headline and subhead.
  2. Put who, what, when, where and why in the first paragraph.
  3. Add two quote placeholders with suggested lines for the spokesperson to approve.
  4. Add boilerplate and media contact.
What you get back

The reply format

  • Headline
  • Subhead
  • Dateline and lead paragraph
  • Body
  • Quotes (to approve)
  • About the company
  • Media contact

Rules it never breaks

  • No superlatives ('leading', 'revolutionary') without proof.
  • Quotes are drafts for the spokesperson to approve.
  • Uses only the facts you give it and marks assumptions.
FAQs

Questions about Press release writer

What does the Press release writer skill do?

Press releases read like ads, so journalists ignore them. The skill fixes that: a press release in inverted-pyramid style with a news headline, dateline, quotes and boilerplate.

How do I install Press release writer in ChatGPT, Claude or Gemini?

Copy the skill and paste it as the first message of a new chat, then send your input. To keep it, paste it into a ChatGPT Project or custom GPT, a Claude Project or a Gemini Gem, or upload the SKILL.md file as a Claude Skill.

What do I send Press release writer after installing it?

Send the news, the key facts (who, what, when, where, why), a spokesperson and company background. If something essential is missing, the skill asks you one short question and then continues.

Is the Press release writer skill free?

Yes. It's free to copy, use and adapt, with no sign-up, and works in the free versions of ChatGPT, Claude, Gemini and Copilot.

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You get

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You paste

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You get

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You paste

AI-written blog paragraph: 'A 2024 Stanford study found 73% of shoppers abandon carts over shipping costs.'

You get

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