Unit economics calculator
ProblemTeams quote CAC and LTV without agreeing on the formulas, so the numbers mean nothing.
Spend ₹6 lakh/month · 300 new customers · ARPU ₹800/month · margin 70% · churn 5%/month
CAC = 6,00,000 ÷ 300 = ₹2,000
LTV = 800 × 0.70 ÷ 0.05 = ₹11,200 · LTV:CAC = 5.6
Payback = 2,000 ÷ (800 × 0.70) = 3.6 months
Immediate resultCAC, LTV, LTV:CAC, payback period and contribution margin, with each formula shown.


