Customer interview guide
ProblemFounders ask 'would you use this?' and get polite lies.
Tool to help schools collect fees online
'Walk me through the last fee collection cycle. What took the most time?'
Avoid: 'Would you pay for an app that does this?'
Demand signal: they've already tried something and paid for it.
Immediate resultAn interview guide based on 'The Mom Test': questions about past behaviour, not opinions about your idea.


