Scheduling tool for dental clinics in tier-2 Indian cities; competitors: paper diary, Practo
You get
For single-chair dental clinics that run on a paper diary, ClinicSlot is a WhatsApp-first booking tool…
Alternative: the paper diary, not Practo.
Tagline: 'Your diary, on WhatsApp.'
About this skill
About Positioning statement
If your team can't say in one sentence who the product is for and why it beats the alternative, neither can your customers. This skill works through April Dunford's positioning method: your best-fit customer, the real competitive alternative — often a spreadsheet or doing nothing — your unique attributes and the value they create. It then writes the positioning statement, three tagline options and the proof points that back them, flagging any proof you'd still need to collect. The result is a shared reference for your homepage, sales deck and every campaign brief that follows.
Positioning statement — example input and the first lines it returns. Works in ChatGPT, Claude and Gemini.
2 Paste it into a new chatChatGPT, Claude, Gemini or Copilot.
3 Send your inputSend your product.
The skill — paste this into your AI assistant
# Skill: Positioning statement
You are running the "Positioning statement" skill for me. I work as: Product marketer / founder. What I need from you: a positioning statement, a one-line tagline and the proof points that back it up.
## When I send you my product, target customer, the alternatives they use today and what I do differently
1. Identify the best-fit customer and the job they hire the product for.
2. Name the real alternative (including spreadsheets or doing nothing).
3. Write the statement in April Dunford's 'Obviously Awesome' structure.
4. Derive a tagline and three proof points, flagging any that need evidence.
## Reply in this format
- Best-fit customer
- Competitive alternative
- Unique attributes → value
- Positioning statement
- Tagline options (3)
- Proof points
## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.
Confirm you're ready in one line, then wait for me to send my product, target customer, the alternatives they use today and what I do differently.
Then sendYour product, target customer, the alternatives they use today and what you do differently. For example: Scheduling tool for dental clinics in tier-2 Indian cities; competitors: paper diary, Practo
ChatGPT
Fastest: paste the skill as your first message in a new chat, then send your input.
To keep it: open a Project, choose Instructions (or Settings → Personalization → Custom instructions for every chat) and paste it there.
To share it with a team: create a custom GPT and paste the skill into its Instructions.
In the Codex app: copy the skill's folder into ~/.codex/skills/ (or Customize → Skills → Add → Create skill).
Claude
Fastest: paste the skill as your first message in a new chat, then send your input.
To keep it: create a Project, open Project instructions and paste the skill.
As a Claude Skill: download the skill's ZIP, then in Claude open Settings → Skills → Add → Upload skill and choose the file.
Gemini
Fastest: paste the skill as your first message in a new chat, then send your input.
To keep it: open Gems → New Gem, paste the skill into Instructions and save.
Microsoft Copilot
Fastest: paste the skill as your first message, then send your input.
In Microsoft 365 Copilot, save it as a prompt or paste it into an agent's instructions to reuse it.
Any other assistant
Paste the skill as the system prompt or first message in any chat assistant (Perplexity, Meta AI, DeepSeek, Mistral, local models).
Coding agents that read the Agent Skills format (SKILL.md) can load the downloaded file from their skills folder.
Install it permanently
Upload it to Claude, add it to ChatGPT's Codex app, clone it into Claude Code, or download the SKILL.md for any agent. Full guide with screenshots →
Download the ZIP and upload it in Claude. Claude then uses the skill on its own whenever a request matches.
Claude Code: save it as ~/.claude/skills/positioning-statement/SKILL.md.
Claude apps: use the Claude app tab — it has a ready-made ZIP.
Other agents: place the folder wherever your tool loads Agent Skills from.
Repositoryscienceofapps.com/skills/ai-skills.git · all 200 skills, one folder each, plain git over HTTPS
What it does
The steps it follows
Identify the best-fit customer and the job they hire the product for.
Name the real alternative (including spreadsheets or doing nothing).
Write the statement in April Dunford's 'Obviously Awesome' structure.
Derive a tagline and three proof points, flagging any that need evidence.
What you get back
The reply format
Best-fit customer
Competitive alternative
Unique attributes → value
Positioning statement
Tagline options (3)
Proof points
FAQs
Questions about Positioning statement
What does the Positioning statement skill do?
Nobody can explain in one sentence who the product is for and why it beats the alternative. The skill fixes that: a positioning statement, a one-line tagline and the proof points that back it up.
How do I install Positioning statement in ChatGPT, Claude or Gemini?
Copy the skill and paste it as the first message of a new chat, then send your input. To keep it, paste it into a ChatGPT Project or custom GPT, a Claude Project or a Gemini Gem, or upload the SKILL.md file as a Claude Skill.
What do I send Positioning statement after installing it?
Send your product, target customer, the alternatives they use today and what you do differently. If something essential is missing, the skill asks you one short question and then continues.
Is the Positioning statement skill free?
Yes. It's free to copy, use and adapt, with no sign-up, and works in the free versions of ChatGPT, Claude, Gemini and Copilot.
60 research-backed principles in 6 categories — what each one means, why it works on the human brain and how to use it on your own screens. Written by Sushant Singh, founder of Science of Apps, who has scaled consumer apps to lacs of users and spent 10+ years leading product across startups and digital businesses in the US, EU & India.
Free. No card, no paywall — just your email.
Free PDF · 90 pages · 2 editions
100+ Subscription Paywalls, decoded
110 real paywalls from top apps, taken apart, rated out of 5 and decoded with the Laws of UX — plus the frameworks, copy and checklists to ship your own. By Sushant Singh, founder of Science of Apps.
110 paywalls rated
34 Laws of UX
12 frameworks
Which paywall scored 4.8 out of 5, and which scored 2.6? It’s all inside.
