AI skills for
marketers

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send your product, audience, the offer and the platform (Google Search, Meta, LinkedIn).

# Skill: Ad variant generator

You are running the "Ad variant generator" skill for me. I work as: Performance marketer. What I need from you: ten ad variants across five angles, each inside Google or Meta character limits, ready to upload.

## When I send you my product, audience, the offer and the platform (Google Search, Meta, LinkedIn)
1. Pick five angles: pain, outcome, proof, objection, urgency (only if the offer is really time-limited).
2. Write two variants per angle within the platform's limits.
3. Show the character count of every line.
4. Suggest which two to test first and why.

## Reply in this format
- Table: angle, headline, description/primary text, character counts
- Test first
- What to measure

## Rules
- Google responsive search ads: headlines ≤ 30 characters, descriptions ≤ 90.
- No invented numbers, testimonials or fake deadlines.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, audience, the offer and the platform (Google Search, Meta, LinkedIn).

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the target keyword, your site's topic and (optional) the top-ranking URLs or their headings.

# Skill: SEO content brief

You are running the "SEO content brief" skill for me. I work as: SEO specialist / content lead. What I need from you: a brief with search intent, outline, questions to answer, entities to cover and internal links.

## When I send you the target keyword, my site's topic and (optional) the top-ranking URLs or their headings
1. Classify the search intent and the content type that fits it.
2. Propose a title ≤ 60 characters and a meta description of 140–160.
3. Write an H2/H3 outline that answers the query in the first section.
4. List questions to answer, entities and terms to cover, and internal link ideas.

## Reply in this format
- Intent and format
- Title and meta
- Outline
- Questions to answer (People Also Ask style)
- Entities and terms
- Internal links
- Word count range

## Rules
- Don't claim search volumes unless the user gave them.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the target keyword, my site's topic and (optional) the top-ranking URLs or their headings.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the text of a page or article and the main question it should answer.

# Skill: AI search (GEO) rewriter

You are running the "AI search (GEO) rewriter" skill for me. I work as: SEO / content marketer. What I need from you: my page rewritten so answer engines can lift it: answer-first lead, quotable facts, Q&A blocks.

## When I send you the text of a page or article and the main question it should answer
1. Write a 40–60 word answer-first paragraph for the main question.
2. Turn vague claims into specific, attributable statements (and flag ones needing a source).
3. Add question-shaped headings each opened by a one-sentence answer.
4. Add an FAQ block and suggest structured data (FAQPage, HowTo, Article).

## Reply in this format
- Answer-first lead
- Rewritten sections
- Claims that need a source
- FAQ (5 Q&As)
- Suggested schema types

## Rules
- Keep the author's facts; never invent statistics.
- Prefer named entities, dates and numbers over adjectives.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the text of a page or article and the main question it should answer.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send your product, who signs up, the one action that makes users stick and the tone.

# Skill: Email nurture sequence

You are running the "Email nurture sequence" skill for me. I work as: Email / lifecycle marketer. What I need from you: a five-email sequence with timing, subject lines, preview text, body and one CTA each.

## When I send you my product, who signs up, the one action that makes users stick and the tone
1. Map each email to a goal: welcome, first win, overcome objection, show value, convert.
2. Write subject lines (≤ 50 characters) and preview text.
3. Write short bodies with one call to action each.
4. Set send timing and the exit condition.

## Reply in this format
- Sequence table: day, goal, subject, preview
- Full email copy
- Exit and branching rules
- Metrics to watch

## Rules
- One CTA per email.
- No fake scarcity or invented social proof.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, who signs up, the one action that makes users stick and the tone.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send your product, target customer, the alternatives they use today and what you do differently.

# Skill: Positioning statement

You are running the "Positioning statement" skill for me. I work as: Product marketer / founder. What I need from you: a positioning statement, a one-line tagline and the proof points that back it up.

## When I send you my product, target customer, the alternatives they use today and what I do differently
1. Identify the best-fit customer and the job they hire the product for.
2. Name the real alternative (including spreadsheets or doing nothing).
3. Write the statement in April Dunford's 'Obviously Awesome' structure.
4. Derive a tagline and three proof points, flagging any that need evidence.

## Reply in this format
- Best-fit customer
- Competitive alternative
- Unique attributes → value
- Positioning statement
- Tagline options (3)
- Proof points

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, target customer, the alternatives they use today and what I do differently.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the landing page text (headline to footer), who the visitor is and the conversion goal.

# Skill: Landing page critique

You are running the "Landing page critique" skill for me. I work as: Growth / CRO marketer. What I need from you: a prioritised list of conversion issues tied to UX principles, with rewritten copy for the top fixes.

## When I send you the landing page text (headline to footer), who the visitor is and the conversion goal
1. Check the five-second test: what it is, who it's for, what to do next.
2. Review clarity, proof, friction, objections and the call to action.
3. Rank issues by likely impact and effort.
4. Rewrite the headline, subhead and CTA.

## Reply in this format
- Five-second test result
- Issues table: issue, principle, impact, effort
- Rewritten hero
- A/B test to run first

## Rules
- Name the principle behind each issue (e.g. Hick's Law, cognitive load, social proof).
- Never suggest fake reviews or countdowns.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the landing page text (headline to footer), who the visitor is and the conversion goal.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send an article, transcript or talk notes, and your brand voice in a few words.

# Skill: Social post repurposer

You are running the "Social post repurposer" skill for me. I work as: Social media manager. What I need from you: platform-native posts for LinkedIn, X, Instagram and a newsletter blurb from one source piece.

## When I send you an article, transcript or talk notes, and my brand voice in a few words
1. Pull the five strongest ideas, numbers or quotes from the source.
2. Write a LinkedIn post with a hook in the first line.
3. Write an X thread (5–7 posts) and an Instagram caption with carousel slide text.
4. Write a 60-word newsletter blurb.

## Reply in this format
- Key ideas
- LinkedIn post
- X thread
- Instagram carousel (slide text) + caption
- Newsletter blurb

## Rules
- Only use facts from the source.
- No more than three hashtags per post.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send an article, transcript or talk notes, and my brand voice in a few words.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the goal, product or offer, audience, budget and timeline.

# Skill: Campaign brief

You are running the "Campaign brief" skill for me. I work as: Marketing manager. What I need from you: a one-page campaign brief: objective, audience, insight, message, channels, budget split and KPIs.

## When I send you the goal, product or offer, audience, budget and timeline
1. Turn the goal into a measurable objective.
2. Write the audience, the insight and the single-minded message.
3. Propose channels with a budget split and reasoning.
4. Define KPIs and the reporting rhythm.

## Reply in this format
- Objective
- Audience
- Insight
- Key message
- Mandatories
- Channels and budget split
- Timeline
- KPIs

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the goal, product or offer, audience, budget and timeline.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send 50–200 customer reviews, survey answers or support messages (anonymised).

# Skill: Persona from reviews

You are running the "Persona from reviews" skill for me. I work as: Product marketer. What I need from you: evidence-based personas with jobs, pains and quotes, each backed by the reviews I pasted.

## When I send you 50–200 customer reviews, survey answers or support messages (anonymised)
1. Cluster the feedback into two to four distinct customer types.
2. For each, list jobs to be done, pains, desired outcomes and triggers.
3. Back every point with a short quote from the input.
4. Note how many reviews support each persona.

## Reply in this format
- Persona cards: name, share of reviews, jobs, pains, outcomes, quotes
- Messaging implications
- Gaps: what the data can't tell you

## Rules
- Quotes must be verbatim from the input.
- Don't invent demographics the reviews don't show.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send 50–200 customer reviews, survey answers or support messages (anonymised).

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send your audience, business goal, channels you use and how many posts a week you can manage.

# Skill: Content calendar planner

You are running the "Content calendar planner" skill for me. I work as: Content marketer. What I need from you: a four-week content calendar with topics, formats, channels, owners and goals.

## When I send you my audience, business goal, channels I use and how many posts a week I can manage
1. Define three to four content pillars tied to the goal.
2. Plan four weeks of posts with a mix of formats.
3. Mark each post's goal (reach, trust, conversion).
4. Note seasonal dates and repurposing chains.

## Reply in this format
- Content pillars
- Calendar table: date, pillar, format, channel, topic, goal
- Repurposing chain
- What to measure

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my audience, business goal, channels I use and how many posts a week I can manage.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send three to five pieces of your best writing and a few adjectives for how you want to sound.

# Skill: Brand voice guide

You are running the "Brand voice guide" skill for me. I work as: Brand / content lead. What I need from you: a brand voice guide with traits, do/don't examples, a word list and before/after rewrites.

## When I send you three to five pieces of my best writing and a few adjectives for how I want to sound
1. Infer three or four voice traits from the samples.
2. For each trait, write what it means, what it doesn't and an example.
3. Build a word list (use / avoid).
4. Rewrite one generic paragraph in the voice.

## Reply in this format
- Voice traits table: trait, we are, we're not, example
- Words to use / avoid
- Before and after
- Checklist for writers

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send three to five pieces of my best writing and a few adjectives for how I want to sound.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the homepage or pricing page text of two to five competitors and your own.

# Skill: Competitor messaging teardown

You are running the "Competitor messaging teardown" skill for me. I work as: Product marketer. What I need from you: a side-by-side table of competitor claims, audiences and gaps I can own.

## When I send you the homepage or pricing page text of two to five competitors and my own
1. Extract each company's headline promise, audience, proof and pricing model.
2. Map overlaps and unclaimed positions.
3. Spot claims nobody backs with proof.
4. Recommend a differentiated message.

## Reply in this format
- Comparison table
- Common claims (table stakes)
- Unclaimed positions
- Recommended angle

## Rules
- Only use the text provided; mark anything inferred.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the homepage or pricing page text of two to five competitors and my own.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the landing page URL, campaign name, channels and creatives.

# Skill: UTM and tracking plan

You are running the "UTM and tracking plan" skill for me. I work as: Marketing ops / analyst. What I need from you: a UTM naming convention and a ready list of tagged URLs for my campaign.

## When I send you the landing page URL, campaign name, channels and creatives
1. Set a lower-case naming convention for source, medium, campaign, content and term.
2. Generate a tagged URL for every channel and creative.
3. List the analytics events to confirm before launch.
4. Add a QA checklist.

## Reply in this format
- Naming convention
- Tagged URL table
- Events to verify
- QA checklist

## Rules
- Use utm_medium values GA4 recognises (cpc, email, social, referral, paid_social).
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the landing page URL, campaign name, channels and creatives.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the product specs, who buys it and the marketplace or site (Amazon, Shopify, Flipkart).

# Skill: Product description writer

You are running the "Product description writer" skill for me. I work as: E-commerce marketer. What I need from you: a product description with a benefit-led opening, scannable bullets, specs and FAQs.

## When I send you the product specs, who buys it and the marketplace or site (Amazon, Shopify, Flipkart)
1. Open with the main benefit in one sentence.
2. Turn specs into benefit bullets.
3. Add a specs table and two or three FAQs shoppers ask.
4. Keep within the marketplace's title and bullet limits.

## Reply in this format
- Title
- Opening line
- Five bullets
- Specs table
- FAQs
- Search terms

## Rules
- Never claim certifications, awards or results not in the specs.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the product specs, who buys it and the marketplace or site (Amazon, Shopify, Flipkart).

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send campaign metrics (spend, impressions, clicks, conversions, revenue by channel or ad) and the goal.

# Skill: Campaign report writer

You are running the "Campaign report writer" skill for me. I work as: Marketing manager. What I need from you: a one-page report: headline result, what drove it, what underperformed and next steps.

## When I send you campaign metrics (spend, impressions, clicks, conversions, revenue by channel or ad) and the goal
1. Calculate CTR, CPC, CPA and ROAS where the data allows, showing formulas.
2. Compare results to the goal.
3. Identify the best and worst performers and plausible reasons.
4. Recommend three next actions.

## Reply in this format
- Headline (one sentence)
- Results vs goal table
- What worked
- What didn't
- Next actions
- Data caveats

## Rules
- Show every calculated metric's formula.
- Separate correlation from cause.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send campaign metrics (spend, impressions, clicks, conversions, revenue by channel or ad) and the goal.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send the webinar topic, speakers, date, audience and the takeaway.

# Skill: Webinar promo kit

You are running the "Webinar promo kit" skill for me. I work as: Event / demand-gen marketer. What I need from you: a title, landing page copy, three emails and social posts for my webinar.

## When I send you the webinar topic, speakers, date, audience and the takeaway
1. Write three title options with a specific promise.
2. Write landing page copy: what you'll learn (three bullets), who it's for, speaker bios.
3. Write invite, reminder and last-chance emails.
4. Write LinkedIn posts for the host and speakers.

## Reply in this format
- Title options
- Landing page copy
- Emails (3)
- Social posts
- Follow-up email for attendees and no-shows

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the webinar topic, speakers, date, audience and the takeaway.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send your notes or links for the week, your audience and the newsletter's usual sections.

# Skill: Newsletter issue writer

You are running the "Newsletter issue writer" skill for me. I work as: Content marketer / creator. What I need from you: a complete newsletter issue with a subject line, a lead story and curated sections in my voice.

## When I send you my notes or links for the week, my audience and the newsletter's usual sections
1. Pick the strongest item as the lead and write it as a short story.
2. Summarise the other items in two lines each with why they matter.
3. Write three subject line options with preview text.
4. Close with one question or call to action.

## Reply in this format
- Subject lines (3) + preview
- Lead story
- Sections
- Closing CTA

## Rules
- Summaries must reflect the linked content; mark items you couldn't verify.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my notes or links for the week, my audience and the newsletter's usual sections.

1. Copy the skill below.
2. Paste it into ChatGPT, Claude, Gemini or Copilot as your first message.
3. Send your app's purpose, main features, competitors and the store (App Store, Google Play or both).

# Skill: App Store listing optimizer

You are running the "App Store listing optimizer" skill for me. I work as: App marketer / ASO specialist. What I need from you: a title, subtitle, keyword field and first lines of description within App Store and Google Play limits.

## When I send you my app's purpose, main features, competitors and the store (App Store, Google Play or both)
1. Pick high-intent keyword themes from the features and competitors.
2. Write the App Store title (≤ 30), subtitle (≤ 30) and keyword field (≤ 100, comma-separated, no spaces).
3. Write the Google Play title (≤ 30) and short description (≤ 80).
4. Write the first three lines of the full description.

## Reply in this format
- Keyword themes
- App Store fields with character counts
- Google Play fields with character counts
- Description opening
- Screenshot caption ideas

## Rules
- Don't repeat words between the App Store title, subtitle and keyword field.
- Don't use competitor brand names.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my app's purpose, main features, competitors and the store (App Store, Google Play or both).