Marketing ops / analyst

UTM and tracking plan

Immediate result: A UTM naming convention and a ready list of tagged URLs for your campaign.

Problem it solvesInconsistent UTM tags make campaign reports useless.

Download SKILL.md
Add this skill to
ChatGPTClaudeGeminiPerplexity

You paste

https://shop.example.com/diwali · campaign diwali-2026 · Meta, Google, email

You get

…/diwali?utm_source=meta&utm_medium=paid_social&utm_campaign=diwali-2026&utm_content=reel-a

…/diwali?utm_source=newsletter&utm_medium=email&utm_campaign=diwali-2026

QA: click each link, check GA4 Realtime shows the right source/medium.

About this skill

About UTM and tracking plan

Inconsistent UTM tags quietly ruin campaign reporting: the same channel appears under five names and paid traffic shows up as direct. This skill sets a lower-case naming convention for source, medium, campaign, content and term, using medium values GA4 recognises, then generates a tagged URL for every channel and creative in your campaign. It lists the analytics events to confirm before launch and gives a short QA checklist. Ten minutes with this skill before launch saves hours of cleaning reports afterwards. To use it, paste the skill into your assistant and send the landing page URL, campaign name, channels and creatives; the reply opens with “Naming convention”.

UTM and tracking plan AI skill for Marketing ops / analyst: you paste "https://shop.example.com/diwali · campaign diwali-2026 · Meta, Google, email" and get "…/diwali?utm_source=meta&utm_medium=paid_social&utm_campaign=diwali-2026&utm_content=reel-a"
UTM and tracking plan — example input and the first lines it returns. Works in ChatGPT, Claude and Gemini.
Job profile
Marketing · Marketing ops / analyst
Works in
ChatGPT, Claude, Gemini, Copilot, Claude Code
Format
Agent Skills (SKILL.md)
Price
Free, no sign-up
Install instructions

Copy, paste, send

  1. Cold email writerCopy skillCopied ✓1 Copy the skillPress Copy skill.
  2. ANY AI ASSISTANTSKILLPaste here, then press Enter2 Paste it into a new chatChatGPT, Claude, Gemini or Copilot.
  3. ANY AI ASSISTANT3 Send your inputSend the landing page URL.
The skill — paste this into your AI assistant
# Skill: UTM and tracking plan

You are running the "UTM and tracking plan" skill for me. I work as: Marketing ops / analyst. What I need from you: a UTM naming convention and a ready list of tagged URLs for my campaign.

## When I send you the landing page URL, campaign name, channels and creatives
1. Set a lower-case naming convention for source, medium, campaign, content and term.
2. Generate a tagged URL for every channel and creative.
3. List the analytics events to confirm before launch.
4. Add a QA checklist.

## Reply in this format
- Naming convention
- Tagged URL table
- Events to verify
- QA checklist

## Rules
- Use utm_medium values GA4 recognises (cpc, email, social, referral, paid_social).
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the landing page URL, campaign name, channels and creatives.

Then sendThe landing page URL, campaign name, channels and creatives. For example: https://shop.example.com/diwali · campaign diwali-2026 · Meta, Google, email

ChatGPT

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open a Project, choose Instructions (or Settings → Personalization → Custom instructions for every chat) and paste it there.
  3. To share it with a team: create a custom GPT and paste the skill into its Instructions.
  4. In the Codex app: copy the skill's folder into ~/.codex/skills/ (or Customize → Skills → Add → Create skill).

Claude

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: create a Project, open Project instructions and paste the skill.
  3. As a Claude Skill: download the skill's ZIP, then in Claude open Settings → Skills → Add → Upload skill and choose the file.

Gemini

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open Gems → New Gem, paste the skill into Instructions and save.

Microsoft Copilot

  1. Fastest: paste the skill as your first message, then send your input.
  2. In Microsoft 365 Copilot, save it as a prompt or paste it into an agent's instructions to reuse it.

Any other assistant

  1. Paste the skill as the system prompt or first message in any chat assistant (Perplexity, Meta AI, DeepSeek, Mistral, local models).
  2. Coding agents that read the Agent Skills format (SKILL.md) can load the downloaded file from their skills folder.

Install it permanently

Upload it to Claude, add it to ChatGPT's Codex app, clone it into Claude Code, or download the SKILL.md for any agent. Full guide with screenshots →

Download the ZIP and upload it in Claude. Claude then uses the skill on its own whenever a request matches.

Download ZIP

Quick setup

  1. In Claude, open Settings → Skills (under Customize).
  2. Click Add → Upload skill.
  3. Choose the ZIP — don't unzip it — and make sure the skill is switched on.
Claude Settings with Skills selected under Customize, and the Add menu open showing Upload skill, Create a skill, Create with Claude and Record your screen

Repositoryscienceofapps.com/skills/ai-skills.git · all 200 skills, one folder each, plain git over HTTPS

What it does

The steps it follows

  1. Set a lower-case naming convention for source, medium, campaign, content and term.
  2. Generate a tagged URL for every channel and creative.
  3. List the analytics events to confirm before launch.
  4. Add a QA checklist.
What you get back

The reply format

  • Naming convention
  • Tagged URL table
  • Events to verify
  • QA checklist

Rules it never breaks

  • Use utm_medium values GA4 recognises (cpc, email, social, referral, paid_social).
  • Uses only the facts you give it and marks assumptions.
FAQs

Questions about UTM and tracking plan

What does the UTM and tracking plan skill do?

Inconsistent UTM tags make campaign reports useless. The skill fixes that: a UTM naming convention and a ready list of tagged URLs for your campaign.

How do I install UTM and tracking plan in ChatGPT, Claude or Gemini?

Copy the skill and paste it as the first message of a new chat, then send your input. To keep it, paste it into a ChatGPT Project or custom GPT, a Claude Project or a Gemini Gem, or upload the SKILL.md file as a Claude Skill.

What do I send UTM and tracking plan after installing it?

Send the landing page URL, campaign name, channels and creatives. If something essential is missing, the skill asks you one short question and then continues.

Is the UTM and tracking plan skill free?

Yes. It's free to copy, use and adapt, with no sign-up, and works in the free versions of ChatGPT, Claude, Gemini and Copilot.

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