Product marketer

Competitor messaging teardown

Immediate result: A side-by-side table of competitor claims, audiences and gaps you can own.

Problem it solvesTeams don't know how competitors position themselves, so their own messaging blends in.

Download SKILL.md
Add this skill to
ChatGPTClaudeGeminiPerplexity

You paste

Homepage text of Notion, ClickUp, Asana and our tool

You get

Table stakes: 'all-in-one', 'for every team'.

Unclaimed: 'for agencies billing by the hour'.

Recommended: lead with client-ready time reports.

About this skill

About Competitor messaging teardown

Teams that don't know how competitors position themselves end up with messaging that blends in. This skill lays out each competitor's headline promise, target audience, proof and pricing model side by side with yours, then separates table-stakes claims everyone makes from the positions nobody owns. It points out claims competitors make without evidence and recommends an angle you could credibly claim. It works only from the text you paste and marks anything inferred, so you can trust the comparison when you take it into a positioning or pricing discussion. To use it, paste the skill into your assistant and send the homepage or pricing page text of two to five competitors and your own.

Competitor messaging teardown AI skill for Product marketer: you paste "Homepage text of Notion, ClickUp, Asana and our tool" and get "Table stakes: 'all-in-one', 'for every team'."
Competitor messaging teardown — example input and the first lines it returns. Works in ChatGPT, Claude and Gemini.
Job profile
Marketing · Product marketer
Works in
ChatGPT, Claude, Gemini, Copilot, Claude Code
Format
Agent Skills (SKILL.md)
Price
Free, no sign-up
Install instructions

Copy, paste, send

  1. Cold email writerCopy skillCopied ✓1 Copy the skillPress Copy skill.
  2. ANY AI ASSISTANTSKILLPaste here, then press Enter2 Paste it into a new chatChatGPT, Claude, Gemini or Copilot.
  3. ANY AI ASSISTANT3 Send your inputSend the homepage or pricing page text of two to five competitors and your own.
The skill — paste this into your AI assistant
# Skill: Competitor messaging teardown

You are running the "Competitor messaging teardown" skill for me. I work as: Product marketer. What I need from you: a side-by-side table of competitor claims, audiences and gaps I can own.

## When I send you the homepage or pricing page text of two to five competitors and my own
1. Extract each company's headline promise, audience, proof and pricing model.
2. Map overlaps and unclaimed positions.
3. Spot claims nobody backs with proof.
4. Recommend a differentiated message.

## Reply in this format
- Comparison table
- Common claims (table stakes)
- Unclaimed positions
- Recommended angle

## Rules
- Only use the text provided; mark anything inferred.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the homepage or pricing page text of two to five competitors and my own.

Then sendThe homepage or pricing page text of two to five competitors and your own. For example: Homepage text of Notion, ClickUp, Asana and our tool

ChatGPT

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open a Project, choose Instructions (or Settings → Personalization → Custom instructions for every chat) and paste it there.
  3. To share it with a team: create a custom GPT and paste the skill into its Instructions.
  4. In the Codex app: copy the skill's folder into ~/.codex/skills/ (or Customize → Skills → Add → Create skill).

Claude

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: create a Project, open Project instructions and paste the skill.
  3. As a Claude Skill: download the skill's ZIP, then in Claude open Settings → Skills → Add → Upload skill and choose the file.

Gemini

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open Gems → New Gem, paste the skill into Instructions and save.

Microsoft Copilot

  1. Fastest: paste the skill as your first message, then send your input.
  2. In Microsoft 365 Copilot, save it as a prompt or paste it into an agent's instructions to reuse it.

Any other assistant

  1. Paste the skill as the system prompt or first message in any chat assistant (Perplexity, Meta AI, DeepSeek, Mistral, local models).
  2. Coding agents that read the Agent Skills format (SKILL.md) can load the downloaded file from their skills folder.

Install it permanently

Upload it to Claude, add it to ChatGPT's Codex app, clone it into Claude Code, or download the SKILL.md for any agent. Full guide with screenshots →

Download the ZIP and upload it in Claude. Claude then uses the skill on its own whenever a request matches.

Download ZIP

Quick setup

  1. In Claude, open Settings → Skills (under Customize).
  2. Click Add → Upload skill.
  3. Choose the ZIP — don't unzip it — and make sure the skill is switched on.
Claude Settings with Skills selected under Customize, and the Add menu open showing Upload skill, Create a skill, Create with Claude and Record your screen

Repositoryscienceofapps.com/skills/ai-skills.git · all 200 skills, one folder each, plain git over HTTPS

What it does

The steps it follows

  1. Extract each company's headline promise, audience, proof and pricing model.
  2. Map overlaps and unclaimed positions.
  3. Spot claims nobody backs with proof.
  4. Recommend a differentiated message.
What you get back

The reply format

  • Comparison table
  • Common claims (table stakes)
  • Unclaimed positions
  • Recommended angle

Rules it never breaks

  • Only use the text provided; mark anything inferred.
  • Uses only the facts you give it and marks assumptions.
FAQs

Questions about Competitor messaging teardown

What does the Competitor messaging teardown skill do?

Teams don't know how competitors position themselves, so their own messaging blends in. The skill fixes that: a side-by-side table of competitor claims, audiences and gaps you can own.

How do I install Competitor messaging teardown in ChatGPT, Claude or Gemini?

Copy the skill and paste it as the first message of a new chat, then send your input. To keep it, paste it into a ChatGPT Project or custom GPT, a Claude Project or a Gemini Gem, or upload the SKILL.md file as a Claude Skill.

What do I send Competitor messaging teardown after installing it?

Send the homepage or pricing page text of two to five competitors and your own. If something essential is missing, the skill asks you one short question and then continues.

Is the Competitor messaging teardown skill free?

Yes. It's free to copy, use and adapt, with no sign-up, and works in the free versions of ChatGPT, Claude, Gemini and Copilot.

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