AI & vibe coding · AI skills · Marketing

18 AI skills for
marketers

These 18 free AI skills turn ChatGPT, Claude or Gemini into a specialist for marketers: ad variant generator, SEO content brief and AI search (GEO) rewriter, and more. Each lists the problem it solves, a preview of the output, the exact text to paste and the result you get. Paste one as your first message, send your input, and check every fact before you use it.

By , FounderUpdated 14 min read

Share

Quick answer: What are the best AI skills for marketers?

  1. Ad variant generator — ten ad variants across five angles, each inside Google or Meta character limits, ready to upload.
  2. SEO content brief — a brief with search intent, outline, questions to answer, entities to cover and internal links.
  3. AI search (GEO) rewriter — your page rewritten so answer engines can lift it: answer-first lead, quotable facts, Q&A blocks.
  4. Email nurture sequence — a five-email sequence with timing, subject lines, preview text, body and one CTA each.
  5. All 18 — free, with the exact text to paste.

Key takeaways

  • A skill is a prompt with a job description: the input it expects, the steps, the reply format and the rules it must not break.
  • Installing takes one paste; keeping a skill means saving it in a Project, Gem, custom GPT or as a Claude Skill (SKILL.md).
  • Before you paste: never let a skill invent statistics, reviews or customer quotes. Every claim in published copy needs a source you can show.

These 18 skills give marketers a specialist for each recurring job — ad copy that stays inside character limits, SEO and AI-search briefs, email sequences, positioning statements, landing-page critiques and campaign reports. Each one asks for the inputs a good marketer would, then returns a draft you can ship or test the same day. Writing is the most common thing people do with ChatGPT at work, and marketing is one of the functions where companies most often use generative AI. About 15% of marketing job postings already mention AI. 123

To use a skill, paste its install text as the first message of a new chat in ChatGPT, Claude, Gemini or Copilot, then send what it asks for. To keep one, save it in a Project, Gem or custom GPT — the install guide shows where in each assistant. Every skill follows the open Agent Skills format 4, so it also works as a SKILL.md file.

Before you paste: never let a skill invent statistics, reviews or customer quotes. Every claim in published copy needs a source you can show.

What are the best AI skills for marketers? At a glance: Ad variant generator; SEO content brief; AI search (GEO) rewriter; Email nurture sequence; All 18.
At a glance: What are the best AI skills for marketers?

Ad variant generator

For: Performance marketer · Problem it solves: Ad platforms reward testing many variants, but writing them within character limits is slow.

Outcome preview

  • You paste: Google Search · invoicing app for Indian freelancers · free plan, GST-ready invoices
  • You get: Pain | GST Invoices in 60 Seconds (26) | Stop formatting invoices by hand. Free plan, GST fields built in. (65)
  • Objection | Free Plan, No Card Needed (25)
  • Test first: Pain vs Outcome — the clearest contrast.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send your product, audience, the offer and the platform (Google Search, Meta, LinkedIn).

Add this skill to

# Skill: Ad variant generator

You are running the "Ad variant generator" skill for me. I work as: Performance marketer. What I need from you: ten ad variants across five angles, each inside Google or Meta character limits, ready to upload.

## When I send you my product, audience, the offer and the platform (Google Search, Meta, LinkedIn)
1. Pick five angles: pain, outcome, proof, objection, urgency (only if the offer is really time-limited).
2. Write two variants per angle within the platform's limits.
3. Show the character count of every line.
4. Suggest which two to test first and why.

## Reply in this format
- Table: angle, headline, description/primary text, character counts
- Test first
- What to measure

## Rules
- Google responsive search ads: headlines ≤ 30 characters, descriptions ≤ 90.
- No invented numbers, testimonials or fake deadlines.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, audience, the offer and the platform (Google Search, Meta, LinkedIn).

Immediate result: Ten ad variants across five angles, each inside Google or Meta character limits, ready to upload. Copy it or download SKILL.md

SEO content brief

For: SEO specialist / content lead · Problem it solves: Writers get a keyword and nothing else, so articles miss search intent and need rewrites.

Outcome preview

  • You paste: Keyword: 'how to file ITR for freelancers' · site: personal finance blog, India
  • You get: Intent: informational, step-by-step guide.
  • Title: How to File ITR as a Freelancer in India (Step by Step)
  • Answer first: which form (ITR-3 or ITR-4 under 44ADA), due date and documents.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the target keyword, your site's topic and (optional) the top-ranking URLs or their headings.

Add this skill to

# Skill: SEO content brief

You are running the "SEO content brief" skill for me. I work as: SEO specialist / content lead. What I need from you: a brief with search intent, outline, questions to answer, entities to cover and internal links.

## When I send you the target keyword, my site's topic and (optional) the top-ranking URLs or their headings
1. Classify the search intent and the content type that fits it.
2. Propose a title ≤ 60 characters and a meta description of 140–160.
3. Write an H2/H3 outline that answers the query in the first section.
4. List questions to answer, entities and terms to cover, and internal link ideas.

## Reply in this format
- Intent and format
- Title and meta
- Outline
- Questions to answer (People Also Ask style)
- Entities and terms
- Internal links
- Word count range

## Rules
- Don't claim search volumes unless the user gave them.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the target keyword, my site's topic and (optional) the top-ranking URLs or their headings.

Immediate result: A brief with search intent, outline, questions to answer, entities to cover and internal links. Copy it or download SKILL.md

AI search (GEO) rewriter

For: SEO / content marketer · Problem it solves: Pages that rank on Google still don't get quoted by ChatGPT, Perplexity or Google's AI answers.

Outcome preview

  • You paste: Page: 'Our CRM is the best choice for growing teams with powerful features…'
  • You get: Lead: Acme CRM is a sales CRM for teams of 5–50 that…
  • Vague → specific: 'powerful features' → 'pipeline, email sync and quotes' (confirm).
  • Needs a source: 'trusted by thousands' — add the real customer count or remove.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the text of a page or article and the main question it should answer.

Add this skill to

# Skill: AI search (GEO) rewriter

You are running the "AI search (GEO) rewriter" skill for me. I work as: SEO / content marketer. What I need from you: my page rewritten so answer engines can lift it: answer-first lead, quotable facts, Q&A blocks.

## When I send you the text of a page or article and the main question it should answer
1. Write a 40–60 word answer-first paragraph for the main question.
2. Turn vague claims into specific, attributable statements (and flag ones needing a source).
3. Add question-shaped headings each opened by a one-sentence answer.
4. Add an FAQ block and suggest structured data (FAQPage, HowTo, Article).

## Reply in this format
- Answer-first lead
- Rewritten sections
- Claims that need a source
- FAQ (5 Q&As)
- Suggested schema types

## Rules
- Keep the author's facts; never invent statistics.
- Prefer named entities, dates and numbers over adjectives.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the text of a page or article and the main question it should answer.

Immediate result: Your page rewritten so answer engines can lift it: answer-first lead, quotable facts, Q&A blocks. Copy it or download SKILL.md

Email nurture sequence

For: Email / lifecycle marketer · Problem it solves: New sign-ups get one welcome email and then silence, so most never activate.

Outcome preview

  • You paste: Habit-tracker app · users who signed up but didn't create a habit · friendly tone
  • You get: Day 0 · Welcome · 'Your first habit takes 20 seconds'
  • Day 2 · First win · 'Start with the smallest habit you can imagine'
  • Exit: user creates their first habit.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send your product, who signs up, the one action that makes users stick and the tone.

Add this skill to

# Skill: Email nurture sequence

You are running the "Email nurture sequence" skill for me. I work as: Email / lifecycle marketer. What I need from you: a five-email sequence with timing, subject lines, preview text, body and one CTA each.

## When I send you my product, who signs up, the one action that makes users stick and the tone
1. Map each email to a goal: welcome, first win, overcome objection, show value, convert.
2. Write subject lines (≤ 50 characters) and preview text.
3. Write short bodies with one call to action each.
4. Set send timing and the exit condition.

## Reply in this format
- Sequence table: day, goal, subject, preview
- Full email copy
- Exit and branching rules
- Metrics to watch

## Rules
- One CTA per email.
- No fake scarcity or invented social proof.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, who signs up, the one action that makes users stick and the tone.

Immediate result: A five-email sequence with timing, subject lines, preview text, body and one CTA each. Copy it or download SKILL.md

Positioning statement

For: Product marketer / founder · Problem it solves: Nobody can explain in one sentence who the product is for and why it beats the alternative.

Outcome preview

  • You paste: Scheduling tool for dental clinics in tier-2 Indian cities; competitors: paper diary, Practo
  • You get: For single-chair dental clinics that run on a paper diary, ClinicSlot is a WhatsApp-first booking tool…
  • Alternative: the paper diary, not Practo.
  • Tagline: 'Your diary, on WhatsApp.'

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send your product, target customer, the alternatives they use today and what you do differently.

Add this skill to

# Skill: Positioning statement

You are running the "Positioning statement" skill for me. I work as: Product marketer / founder. What I need from you: a positioning statement, a one-line tagline and the proof points that back it up.

## When I send you my product, target customer, the alternatives they use today and what I do differently
1. Identify the best-fit customer and the job they hire the product for.
2. Name the real alternative (including spreadsheets or doing nothing).
3. Write the statement in April Dunford's 'Obviously Awesome' structure.
4. Derive a tagline and three proof points, flagging any that need evidence.

## Reply in this format
- Best-fit customer
- Competitive alternative
- Unique attributes → value
- Positioning statement
- Tagline options (3)
- Proof points

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my product, target customer, the alternatives they use today and what I do differently.

Immediate result: A positioning statement, a one-line tagline and the proof points that back it up. Copy it or download SKILL.md

Landing page critique

For: Growth / CRO marketer · Problem it solves: A landing page gets traffic but doesn't convert, and opinions on why are endless.

Outcome preview

  • You paste: Headline: 'Empowering Synergy for the Modern Enterprise' · CTA: 'Learn more'
  • You get: Five-second test: fails — a visitor can't say what the product does.
  • Issue: vague headline (cognitive load) — high impact, low effort.
  • Rewrite: 'Close your books 3 days faster' · CTA: 'Start a free trial'.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the landing page text (headline to footer), who the visitor is and the conversion goal.

Add this skill to

# Skill: Landing page critique

You are running the "Landing page critique" skill for me. I work as: Growth / CRO marketer. What I need from you: a prioritised list of conversion issues tied to UX principles, with rewritten copy for the top fixes.

## When I send you the landing page text (headline to footer), who the visitor is and the conversion goal
1. Check the five-second test: what it is, who it's for, what to do next.
2. Review clarity, proof, friction, objections and the call to action.
3. Rank issues by likely impact and effort.
4. Rewrite the headline, subhead and CTA.

## Reply in this format
- Five-second test result
- Issues table: issue, principle, impact, effort
- Rewritten hero
- A/B test to run first

## Rules
- Name the principle behind each issue (e.g. Hick's Law, cognitive load, social proof).
- Never suggest fake reviews or countdowns.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the landing page text (headline to footer), who the visitor is and the conversion goal.

Immediate result: A prioritised list of conversion issues tied to UX principles, with rewritten copy for the top fixes. Copy it or download SKILL.md

Social post repurposer

For: Social media manager · Problem it solves: One good article or video could fill a week of social posts, but adapting it per platform takes hours.

Outcome preview

  • You paste: Blog post: '7 mistakes we made pricing our SaaS'
  • You get: LinkedIn hook: 'We undercharged for 14 months. Here's what it cost us.'
  • Carousel slide 1: Mistake #1 — pricing by competitor, not by value
  • Thread 1/6: Seven pricing mistakes, ranked by how much they cost us 👇

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send an article, transcript or talk notes, and your brand voice in a few words.

Add this skill to

# Skill: Social post repurposer

You are running the "Social post repurposer" skill for me. I work as: Social media manager. What I need from you: platform-native posts for LinkedIn, X, Instagram and a newsletter blurb from one source piece.

## When I send you an article, transcript or talk notes, and my brand voice in a few words
1. Pull the five strongest ideas, numbers or quotes from the source.
2. Write a LinkedIn post with a hook in the first line.
3. Write an X thread (5–7 posts) and an Instagram caption with carousel slide text.
4. Write a 60-word newsletter blurb.

## Reply in this format
- Key ideas
- LinkedIn post
- X thread
- Instagram carousel (slide text) + caption
- Newsletter blurb

## Rules
- Only use facts from the source.
- No more than three hashtags per post.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send an article, transcript or talk notes, and my brand voice in a few words.

Immediate result: Platform-native posts for LinkedIn, X, Instagram and a newsletter blurb from one source piece. Copy it or download SKILL.md

Campaign brief

For: Marketing manager · Problem it solves: Campaigns start without a shared brief, so agencies and teams build different things.

Outcome preview

  • You paste: Diwali campaign for a D2C tea brand, ₹5 lakh, 3 weeks, goal: gift-box sales
  • You get: Objective: sell 2,500 gift boxes between 20 Oct and 10 Nov.
  • Insight: people want a Diwali gift that feels personal but takes no effort.
  • Split: Meta 55% · Google Shopping 25% · creators 20%.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the goal, product or offer, audience, budget and timeline.

Add this skill to

# Skill: Campaign brief

You are running the "Campaign brief" skill for me. I work as: Marketing manager. What I need from you: a one-page campaign brief: objective, audience, insight, message, channels, budget split and KPIs.

## When I send you the goal, product or offer, audience, budget and timeline
1. Turn the goal into a measurable objective.
2. Write the audience, the insight and the single-minded message.
3. Propose channels with a budget split and reasoning.
4. Define KPIs and the reporting rhythm.

## Reply in this format
- Objective
- Audience
- Insight
- Key message
- Mandatories
- Channels and budget split
- Timeline
- KPIs

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the goal, product or offer, audience, budget and timeline.

Immediate result: A one-page campaign brief: objective, audience, insight, message, channels, budget split and KPIs. Copy it or download SKILL.md

Persona from reviews

For: Product marketer · Problem it solves: Personas are made up in a workshop instead of drawn from what customers actually say.

Outcome preview

  • You paste: 120 Play Store reviews of a budgeting app
  • You get: Persona A — 'The first-salary saver' (41 of 120 reviews)
  • Pain: 'I never know where my salary went by the 20th.'
  • Messaging: lead with 'see where every rupee goes', not 'investing'.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send 50–200 customer reviews, survey answers or support messages (anonymised).

Add this skill to

# Skill: Persona from reviews

You are running the "Persona from reviews" skill for me. I work as: Product marketer. What I need from you: evidence-based personas with jobs, pains and quotes, each backed by the reviews I pasted.

## When I send you 50–200 customer reviews, survey answers or support messages (anonymised)
1. Cluster the feedback into two to four distinct customer types.
2. For each, list jobs to be done, pains, desired outcomes and triggers.
3. Back every point with a short quote from the input.
4. Note how many reviews support each persona.

## Reply in this format
- Persona cards: name, share of reviews, jobs, pains, outcomes, quotes
- Messaging implications
- Gaps: what the data can't tell you

## Rules
- Quotes must be verbatim from the input.
- Don't invent demographics the reviews don't show.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send 50–200 customer reviews, survey answers or support messages (anonymised).

Immediate result: Evidence-based personas with jobs, pains and quotes, each backed by the reviews you pasted. Copy it or download SKILL.md

Content calendar planner

For: Content marketer · Problem it solves: Posting is random because there's no plan linking content to goals and topics.

Outcome preview

  • You paste: B2B HR software, LinkedIn + blog, 3 posts/week, goal: demo requests
  • You get: Pillars: hiring metrics · compliance · manager tips · product proof
  • Mon 3 Nov · compliance · carousel · 'New Labour Codes: what changes for payroll'
  • Each blog post → 1 carousel + 2 text posts.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send your audience, business goal, channels you use and how many posts a week you can manage.

Add this skill to

# Skill: Content calendar planner

You are running the "Content calendar planner" skill for me. I work as: Content marketer. What I need from you: a four-week content calendar with topics, formats, channels, owners and goals.

## When I send you my audience, business goal, channels I use and how many posts a week I can manage
1. Define three to four content pillars tied to the goal.
2. Plan four weeks of posts with a mix of formats.
3. Mark each post's goal (reach, trust, conversion).
4. Note seasonal dates and repurposing chains.

## Reply in this format
- Content pillars
- Calendar table: date, pillar, format, channel, topic, goal
- Repurposing chain
- What to measure

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my audience, business goal, channels I use and how many posts a week I can manage.

Immediate result: A four-week content calendar with topics, formats, channels, owners and goals. Copy it or download SKILL.md

Brand voice guide

For: Brand / content lead · Problem it solves: Every writer and every AI tool sounds different, so the brand has no consistent voice.

Outcome preview

  • You paste: Samples: three product emails · 'friendly, expert, never salesy'
  • You get: Trait: Expert, not academic — we explain the why in one line, never a lecture.
  • Avoid: 'unlock', 'seamless', 'synergy'.
  • Before: 'Leverage our solution' → After: 'Use it to send invoices in a minute.'

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send three to five pieces of your best writing and a few adjectives for how you want to sound.

Add this skill to

# Skill: Brand voice guide

You are running the "Brand voice guide" skill for me. I work as: Brand / content lead. What I need from you: a brand voice guide with traits, do/don't examples, a word list and before/after rewrites.

## When I send you three to five pieces of my best writing and a few adjectives for how I want to sound
1. Infer three or four voice traits from the samples.
2. For each trait, write what it means, what it doesn't and an example.
3. Build a word list (use / avoid).
4. Rewrite one generic paragraph in the voice.

## Reply in this format
- Voice traits table: trait, we are, we're not, example
- Words to use / avoid
- Before and after
- Checklist for writers

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send three to five pieces of my best writing and a few adjectives for how I want to sound.

Immediate result: A brand voice guide with traits, do/don't examples, a word list and before/after rewrites. Copy it or download SKILL.md

Competitor messaging teardown

For: Product marketer · Problem it solves: Teams don't know how competitors position themselves, so their own messaging blends in.

Outcome preview

  • You paste: Homepage text of Notion, ClickUp, Asana and our tool
  • You get: Table stakes: 'all-in-one', 'for every team'.
  • Unclaimed: 'for agencies billing by the hour'.
  • Recommended: lead with client-ready time reports.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the homepage or pricing page text of two to five competitors and your own.

Add this skill to

# Skill: Competitor messaging teardown

You are running the "Competitor messaging teardown" skill for me. I work as: Product marketer. What I need from you: a side-by-side table of competitor claims, audiences and gaps I can own.

## When I send you the homepage or pricing page text of two to five competitors and my own
1. Extract each company's headline promise, audience, proof and pricing model.
2. Map overlaps and unclaimed positions.
3. Spot claims nobody backs with proof.
4. Recommend a differentiated message.

## Reply in this format
- Comparison table
- Common claims (table stakes)
- Unclaimed positions
- Recommended angle

## Rules
- Only use the text provided; mark anything inferred.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the homepage or pricing page text of two to five competitors and my own.

Immediate result: A side-by-side table of competitor claims, audiences and gaps you can own. Copy it or download SKILL.md

UTM and tracking plan

For: Marketing ops / analyst · Problem it solves: Inconsistent UTM tags make campaign reports useless.

Outcome preview

  • You paste: https://shop.example.com/diwali · campaign diwali-2026 · Meta, Google, email
  • You get: …/diwali?utm_source=meta&utm_medium=paid_social&utm_campaign=diwali-2026&utm_content=reel-a
  • …/diwali?utm_source=newsletter&utm_medium=email&utm_campaign=diwali-2026
  • QA: click each link, check GA4 Realtime shows the right source/medium.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the landing page URL, campaign name, channels and creatives.

Add this skill to

# Skill: UTM and tracking plan

You are running the "UTM and tracking plan" skill for me. I work as: Marketing ops / analyst. What I need from you: a UTM naming convention and a ready list of tagged URLs for my campaign.

## When I send you the landing page URL, campaign name, channels and creatives
1. Set a lower-case naming convention for source, medium, campaign, content and term.
2. Generate a tagged URL for every channel and creative.
3. List the analytics events to confirm before launch.
4. Add a QA checklist.

## Reply in this format
- Naming convention
- Tagged URL table
- Events to verify
- QA checklist

## Rules
- Use utm_medium values GA4 recognises (cpc, email, social, referral, paid_social).
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the landing page URL, campaign name, channels and creatives.

Immediate result: A UTM naming convention and a ready list of tagged URLs for your campaign. Copy it or download SKILL.md

Product description writer

For: E-commerce marketer · Problem it solves: Product pages repeat the manufacturer's specs and don't answer what shoppers actually ask.

Outcome preview

  • You paste: Steel water bottle, 750 ml, keeps cold 24 h / hot 12 h, BPA-free, ₹799, Amazon.in
  • You get: Title: Insulated Steel Water Bottle 750 ml — Cold 24 Hrs, Hot 12 Hrs, BPA-Free
  • • Ice-cold water through a full workday and your commute home
  • FAQ: Does it fit car cup holders? — 7.3 cm base (check your holder).

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the product specs, who buys it and the marketplace or site (Amazon, Shopify, Flipkart).

Add this skill to

# Skill: Product description writer

You are running the "Product description writer" skill for me. I work as: E-commerce marketer. What I need from you: a product description with a benefit-led opening, scannable bullets, specs and FAQs.

## When I send you the product specs, who buys it and the marketplace or site (Amazon, Shopify, Flipkart)
1. Open with the main benefit in one sentence.
2. Turn specs into benefit bullets.
3. Add a specs table and two or three FAQs shoppers ask.
4. Keep within the marketplace's title and bullet limits.

## Reply in this format
- Title
- Opening line
- Five bullets
- Specs table
- FAQs
- Search terms

## Rules
- Never claim certifications, awards or results not in the specs.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the product specs, who buys it and the marketplace or site (Amazon, Shopify, Flipkart).

Immediate result: A product description with a benefit-led opening, scannable bullets, specs and FAQs. Copy it or download SKILL.md

Campaign report writer

For: Marketing manager · Problem it solves: Campaign reports dump metrics without saying what worked, what didn't and what to do next.

Outcome preview

  • You paste: Meta: spend ₹80,000, 1,600 clicks, 64 sales, revenue ₹1,92,000 · goal ROAS 2.0
  • You get: Headline: ROAS 2.4 beat the 2.0 goal.
  • CPA = ₹80,000 ÷ 64 = ₹1,250 · CPC = ₹50 · conversion rate 4.0%
  • Next: move budget from the static ads (ROAS 1.1) to reels (3.2).

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send campaign metrics (spend, impressions, clicks, conversions, revenue by channel or ad) and the goal.

Add this skill to

# Skill: Campaign report writer

You are running the "Campaign report writer" skill for me. I work as: Marketing manager. What I need from you: a one-page report: headline result, what drove it, what underperformed and next steps.

## When I send you campaign metrics (spend, impressions, clicks, conversions, revenue by channel or ad) and the goal
1. Calculate CTR, CPC, CPA and ROAS where the data allows, showing formulas.
2. Compare results to the goal.
3. Identify the best and worst performers and plausible reasons.
4. Recommend three next actions.

## Reply in this format
- Headline (one sentence)
- Results vs goal table
- What worked
- What didn't
- Next actions
- Data caveats

## Rules
- Show every calculated metric's formula.
- Separate correlation from cause.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send campaign metrics (spend, impressions, clicks, conversions, revenue by channel or ad) and the goal.

Immediate result: A one-page report: headline result, what drove it, what underperformed and next steps. Copy it or download SKILL.md

Webinar promo kit

For: Event / demand-gen marketer · Problem it solves: Webinars get few sign-ups because the promotion is a single generic email.

Outcome preview

  • You paste: Webinar: 'GST for SaaS exporters' · CA guest speaker · 12 Nov, 5 pm IST
  • You get: Title: Export SaaS from India Without GST Surprises (LUT, refunds, invoices)
  • You'll learn: when exports are zero-rated, how an LUT works, what to put on the invoice
  • No-show email: 'Here's the 40-minute recording + the checklist'.

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send the webinar topic, speakers, date, audience and the takeaway.

Add this skill to

# Skill: Webinar promo kit

You are running the "Webinar promo kit" skill for me. I work as: Event / demand-gen marketer. What I need from you: a title, landing page copy, three emails and social posts for my webinar.

## When I send you the webinar topic, speakers, date, audience and the takeaway
1. Write three title options with a specific promise.
2. Write landing page copy: what you'll learn (three bullets), who it's for, speaker bios.
3. Write invite, reminder and last-chance emails.
4. Write LinkedIn posts for the host and speakers.

## Reply in this format
- Title options
- Landing page copy
- Emails (3)
- Social posts
- Follow-up email for attendees and no-shows

## Rules
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send the webinar topic, speakers, date, audience and the takeaway.

Immediate result: A title, landing page copy, three emails and social posts for your webinar. Copy it or download SKILL.md

Newsletter issue writer

For: Content marketer / creator · Problem it solves: A weekly newsletter becomes a chore, and issues read like link dumps.

Outcome preview

  • You paste: 5 links on AI in fintech, our audience: Indian fintech PMs
  • You get: Subject: The RBI just made AI explainability your problem
  • Lead: why the new draft rules mean every credit model needs a 'why' for users
  • Also this week: … (2 lines each)

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send your notes or links for the week, your audience and the newsletter's usual sections.

Add this skill to

# Skill: Newsletter issue writer

You are running the "Newsletter issue writer" skill for me. I work as: Content marketer / creator. What I need from you: a complete newsletter issue with a subject line, a lead story and curated sections in my voice.

## When I send you my notes or links for the week, my audience and the newsletter's usual sections
1. Pick the strongest item as the lead and write it as a short story.
2. Summarise the other items in two lines each with why they matter.
3. Write three subject line options with preview text.
4. Close with one question or call to action.

## Reply in this format
- Subject lines (3) + preview
- Lead story
- Sections
- Closing CTA

## Rules
- Summaries must reflect the linked content; mark items you couldn't verify.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my notes or links for the week, my audience and the newsletter's usual sections.

Immediate result: A complete newsletter issue with a subject line, a lead story and curated sections in your voice. Copy it or download SKILL.md

App Store listing optimizer

For: App marketer / ASO specialist · Problem it solves: App store listings waste their limited characters and don't rank for what users search.

Outcome preview

  • You paste: Meditation app in Hindi and English, sleep stories, 5-minute sessions
  • You get: Title: Shanti: Meditation in Hindi (27)
  • Subtitle: Sleep Stories & 5-Min Calm (26)
  • Keywords: dhyan,neend,anxiety,relax,breathing,mindfulness,yoga,stress,focus (65)

Install: add it to your assistant in one tap, or copy the text below as your first message in any AI assistant — then send your app's purpose, main features, competitors and the store (App Store, Google Play or both).

Add this skill to

# Skill: App Store listing optimizer

You are running the "App Store listing optimizer" skill for me. I work as: App marketer / ASO specialist. What I need from you: a title, subtitle, keyword field and first lines of description within App Store and Google Play limits.

## When I send you my app's purpose, main features, competitors and the store (App Store, Google Play or both)
1. Pick high-intent keyword themes from the features and competitors.
2. Write the App Store title (≤ 30), subtitle (≤ 30) and keyword field (≤ 100, comma-separated, no spaces).
3. Write the Google Play title (≤ 30) and short description (≤ 80).
4. Write the first three lines of the full description.

## Reply in this format
- Keyword themes
- App Store fields with character counts
- Google Play fields with character counts
- Description opening
- Screenshot caption ideas

## Rules
- Don't repeat words between the App Store title, subtitle and keyword field.
- Don't use competitor brand names.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send my app's purpose, main features, competitors and the store (App Store, Google Play or both).

Immediate result: A title, subtitle, keyword field and first lines of description within App Store and Google Play limits. Copy it or download SKILL.md

Prove your skills

Want proof you can do this work? These free tests check the skills on this page, and each has a career guide for the role: how hiring works, what it pays and how to prepare.

Prove your skills: AI for Digital …; Search Engine Optimization…; Copywriting and ….
Prove your skills

AI for Digital Marketers Certification

Free 10-minute test, certificate on the spot. Read the career guide

Search Engine Optimization (SEO) Certification

Free 10-minute test, certificate on the spot. Read the career guide

Frequently asked questions

What are the best AI skills for marketers?

Start with ad variant generator, SEO content brief and AI search (GEO) rewriter: they cover the most common marketing tasks people bring to AI assistants. All 18 skills on this page are free and work in ChatGPT, Claude, Gemini and Copilot.

How do I install an AI skill in ChatGPT, Claude or Gemini?

Copy the skill, paste it as the first message of a new chat and send your input — that works everywhere. To keep a skill, paste it into a ChatGPT Project or custom GPT's instructions, a Claude Project's instructions or a Gemini Gem. In Claude you can also upload the SKILL.md file as a Claude Skill.

What is the difference between a prompt and a skill?

A prompt is a one-off request. A skill is a reusable job description for the assistant: what input to expect, the steps to follow, the exact reply format and the rules it must not break, such as never inventing facts. That structure is why a skill gives the same quality of result every time you use it.

Are these AI skills free?

Yes. All 200 skills are free to copy, use and adapt, with no sign-up. They work in the free tiers of ChatGPT, Claude, Gemini and Copilot, though longer inputs such as contracts or large data samples work better in paid plans with bigger context windows.

Is it safe to paste work data into these skills?

Treat any AI tool as an outside service. Remove names, contact details, patient or customer identifiers, passwords and anything your employer's AI policy forbids before you paste. Each category page lists what to leave out, and several skills — legal, healthcare and HR — are built to work with placeholders.

Sources

  1. Chatterji et al. — How People Use ChatGPT (NBER Working Paper 34255, September 2025)
  2. McKinsey — The state of AI in 2025: Agents, innovation and transformation
  3. Indeed Hiring Lab — January 2026 labor market update: jobs mentioning AI are growing
  4. Agent Skills — open specification (agentskills.io, December 2025)
  5. Checked October 28, 2026. Figures that change — fees, salaries, prices — are reviewed every six months; if something is out of date, tell us.
Pass it on

Know someone who'd enjoy this?

Send it to them — one tap, no sign-up. Good ideas travel best between friends.

Keep exploring

Where to go from here

Join free

Get the ideas, not the noise.

Sign up with Google and we’ll send you short UX psychology tips by email — why people tap, stall and leave, and what to do about it. Unsubscribe anytime. Prefer something to keep? Get the free Laws of UX guide as a PDF.

Get the free Laws of UX PDFFree · no spam · unsubscribe anytime
AI products

Make your AI feature something users trust.

A behavioral UX audit of your app or SaaS product: why users hesitate, stall and leave, and a prioritized fix list. Fixed price, 2–4 weeks.

Free certification

Turn what you know into a credential.

Free, test-based UX, UI and product certifications. Answer real product scenarios, graded on our server, and earn a founder-signed certificate anyone can verify and you can add to LinkedIn.

  • Credential ID
  • QR verification
  • LinkedIn-ready
Free PDF · 74 pages · 2 editions

The Laws of UX, in one field guide

60 research-backed principles in 6 categories — what each one means, why it works on the human brain and how to use it on your own screens. Written by Sushant Singh, founder of Science of Apps, who has scaled consumer apps to lacs of users and spent 10+ years leading product across startups and digital businesses in the US, EU & India.

Pick your edition
Free. No card, no paywall — just your email.
Free PDF · 74 pages

Get Laws of UX by email

Choose your edition

You’ll also get occasional UX psychology tips. Unsubscribe anytime. Privacy policy

Free PDF · 90 pages · 2 editions

100+ Subscription Paywalls, decoded

110 real paywalls from top apps, taken apart, rated out of 5 and decoded with the Laws of UX — plus the frameworks, copy and checklists to ship your own. By Sushant Singh, founder of Science of Apps.

  • 110 paywalls rated
  • 34 Laws of UX
  • 12 frameworks

Which paywall scored 4.8 out of 5, and which scored 2.6? It’s all inside.

Pick your edition
Free. No card, no paywall — just your email.
Free PDF · 90 pages

Get 100+ Paywalls, Decoded by email

Choose your edition

You’ll also get occasional UX psychology tips. Unsubscribe anytime. Privacy policy