Copywriting and Conversion Copywriting Certification
Tests copywriting that converts — customer research and voice-of-customer, headlines, benefits over features, clarity, CTAs, objections, proof and testing. Pass to earn Copywriting and Conversion Copywriting SOA-COPY.
- Beginner difficulty.No experience needed: fundamentals and clear reasoning.
- 10 scenario questions
- 10 minutes, timed
- 70% to pass · 90% for distinction
- Free no sign-up needed
- LinkedIn-ready · add it to your profile in one clickSee how ↓
What is the Copywriting and Conversion Copywriting Certification?
The Copywriting and Conversion Copywriting Certification is a free 10-minute skill test from Science of Apps. It tests copywriting that converts — customer research and voice-of-customer, headlines, benefits over features, clarity, CTAs, objections, proof and testing. Score 70% or more on its 10 questions to earn a verifiable Copywriting and Conversion Copywriting certificate (SOA-COPY). Every question is based on published standards and research — including Federal plain language guidelines (plainlanguage.gov), Disclosures 101 for Social Media Influencers (US Federal Trade Commission), Writing for user interfaces (GOV.UK) — and each answer is explained with its source.
Built for your job title
Copywriter, Content marketer, Marketing manager, Founder and UX writer — and anyone who wants quick, verifiable proof of Copywriting and Conversion Copywriting skills for a CV or LinkedIn.
- Copywriter
- Content marketer
- Marketing manager
- Founder
- UX writer
Land the job, not just the certificate
Career guide · 8 min readHow to get a copywriting job in 2027: conversion copy, research, voice, headlines, testing and staying valuable when AI writes first drafts
How to get a copywriting job in 2027: research, conversion copy, headlines, brand voice, UX writing, testing, a portfolio, pay in India and a plan.
Read the hiring playbook →What the test covers
Two skill areas with 5 questions each, drawn from a bank of 10 per area, so a retake brings questions you haven't seen.
- 01
Writing that converts
50%- Voice of customer
- Headlines and value
- Benefits and clarity
- 02
Persuading honestly
50%- CTAs
- Objections and proof
- Testing copy
Based on published standards
The questions are original scenarios, and each one names the public standard, official guide or research it draws on — shown under the question while you answer, and linked in your review. These are the sources behind this test:
- Federal plain language guidelinesplainlanguage.gov4 questions
- Disclosures 101 for Social Media InfluencersUS Federal Trade Commission4 questions
- Writing for user interfacesGOV.UK2 questions
- Trustworthy Online Controlled ExperimentsKohavi, Tang & Xu2 questions
- F-Shaped Pattern of Reading on the WebNielsen Norman Group2 questions
- Visual Hierarchy in UX: DefinitionNielsen Norman Group1 question
- 10 Design Guidelines for Reporting Errors in FormsNielsen Norman Group1 question
- Intercom on Jobs-to-be-DoneIntercom1 question
- Obviously Awesome (positioning)April Dunford1 question
- Error-Message GuidelinesNielsen Norman Group1 question
- Website Forms Usability: Top 10 RecommendationsNielsen Norman Group1 question
Try a sample question
Which is a benefit rather than a feature?
- "Includes 50 templates"
- "Built with AI"
- "Exports to CSV"
- "Spend half the time on monthly reporting"
Show the answer
D. "Spend half the time on monthly reporting" — Benefits describe the customer's gain. The real test has 10 questions like this.
How the test works
10 minutes, 10 questions
One question per screen, with a progress bar and a countdown. Your progress is saved on this device if you need to pause.
Graded on our server
Answers reach the page only after you submit, so the certificate can only be earned by passing.
Every answer explained
Pass or not, you see every question with the right answer, why, and the source behind it. Pass mark 70%, distinction 90%.
Your certificate
Founder-signed, with a QR code and credential ID. Download PDF or PNG, add to LinkedIn, and it's emailed to you.
What you earn

Pass, then add it to LinkedIn in one click
No typing. The Add to LinkedIn button opens your profile’s Licenses & certifications form already filled in: the certificate name, Science of Apps as the issuer, the issue date, your credential ID and a link recruiters can use to verify it.
- 1Take the 10-minute test
- 2Score 70% or more
- 3Click Add to LinkedIn

Copywriting and Conversion Copywriting
Science of Apps
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Frequently asked questions
What is the Copywriting and Conversion Copywriting Certification?
The Copywriting and Conversion Copywriting Certification is a free 10-minute skill test from Science of Apps. It tests copywriting that converts — customer research and voice-of-customer, headlines, benefits over features, clarity, CTAs, objections, proof and testing. Score 70% or more on its 10 questions to earn a verifiable Copywriting and Conversion Copywriting certificate (SOA-COPY). Every question is based on published standards and research — including Federal plain language guidelines (plainlanguage.gov), Disclosures 101 for Social Media Influencers (US Federal Trade Commission), Writing for user interfaces (GOV.UK) — and each answer is explained with its source.
How do I take the Copywriting and Conversion Copywriting Certification for free?
Read the two skill areas on this page, then take the 10-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a Copywriting and Conversion Copywriting certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.
Are the Copywriting and Conversion Copywriting Certification questions based on real standards?
Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: Federal plain language guidelines (plainlanguage.gov); Disclosures 101 for Social Media Influencers (US Federal Trade Commission); Writing for user interfaces (GOV.UK); Trustworthy Online Controlled Experiments (Kohavi, Tang & Xu); F-Shaped Pattern of Reading on the Web (Nielsen Norman Group); Visual Hierarchy in UX: Definition (Nielsen Norman Group). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.
What does the Copywriting and Conversion Copywriting Certification cover?
Two skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Writing that converts (Voice of customer, Headlines and value and Benefits and clarity); Persuading honestly (CTAs, Objections and proof and Testing copy). Every question is an original scenario based on a published standard, official documentation or research, named under the question.
Who should take the Copywriting and Conversion Copywriting Certification?
Copywriter, Content marketer, Marketing manager, Founder and UX writer. It suits anyone who wants a quick, verifiable way to show Copywriting and Conversion Copywriting skills, from students and career switchers to experienced professionals.
Can I take the Copywriting and Conversion Copywriting Certification from any country?
Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.
How long is the Copywriting and Conversion Copywriting Certification?
10 questions — 5 from each of 2 skill areas — with a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.
How hard is the Copywriting and Conversion Copywriting Certification?
We rate it Beginner: no experience needed: fundamentals and clear reasoning. It has 10 scenario questions — 5 from each of 2 skill areas — and a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.
How do I prepare for a Copywriter job?
To get a copywriting job in 2027, show you can write words that make people act: customer research, clear value propositions, headlines and calls to action, consistent brand voice, scannable structure, and tested results on pages, ads and emails. AI writes passable first drafts, so employers pay for insight, judgement and proof of impact. Build a portfolio with before-and-after copy and results, and verify your fundamentals with a free test. Our full career guide covers the hiring process, interview loop, pay and a prep plan: scienceofapps.com/blog/copywriting-career-guide/
How much do Science of Apps certifications cost?
Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.
How are the tests graded?
On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.
What happens if I don't pass?
You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.
Do the certificates expire?
No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.
Can I add the certificate to LinkedIn?
Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.
How can an employer verify my certificate?
Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.
Are these accredited qualifications?
No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.
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Read before you test
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- Career guidesHow to get a conversion rate optimization job in 2027: research, hypotheses, experiments and the evidence hiring managers wantHow to get a CRO specialist job in 2027: research methods, hypotheses, A/B test design, analysis, the portfolio that proves it, pay and a plan.
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