Quick skill test · 10 questions · 10 minutes · Free

Paid Social Advertising Certification

Tests paid social across Meta, TikTok, LinkedIn and others — objectives, audiences, creative for feeds and short video, budgets, measurement and platform policies. Pass to earn Paid Social Advertising SOA-PSA.

What is the Paid Social Advertising Certification?

The Paid Social Advertising Certification is a free 10-minute skill test from Science of Apps. It tests paid social across Meta, TikTok, LinkedIn and others — objectives, audiences, creative for feeds and short video, budgets, measurement and platform policies. Score 70% or more on its 10 questions to earn a verifiable Paid Social Advertising certificate (SOA-PSA). Every question is based on published standards and research — including About Advantage+ campaigns (Meta Business Help Center), Think with Google (Google), Trustworthy Online Controlled Experiments (Kohavi, Tang & Xu) — and each answer is explained with its source.

Built for your job title

Paid social specialist, Social media manager, Performance marketer, Digital marketer and Agency media buyer — and anyone who wants quick, verifiable proof of Paid Social Advertising skills for a CV or LinkedIn.

  • Paid social specialist
  • Social media manager
  • Performance marketer
  • Digital marketer
  • Agency media buyer

Land the job, not just the certificate

Career guide · 8 min read

How to get a paid social advertising job in 2027: creative testing, audiences, platforms, measurement after privacy changes and budget decisions

How to get a paid social job in 2027: creative testing, audiences, platform choice, tracking after privacy changes, budgets, pay in India and a plan.

Read the hiring playbook →

What the test covers

Two skill areas with 5 questions each, drawn from a bank of 10 per area, so a retake brings questions you haven't seen.

  1. 01

    Planning campaigns

    50%
    • Objectives
    • Audiences
    • Platform choice
  2. 02

    Creative and measurement

    50%
    • Creative for feeds and video
    • Budgets and testing
    • Measurement and policy

Based on published standards

The questions are original scenarios, and each one names the public standard, official guide or research it draws on — shown under the question while you answer, and linked in your review. These are the sources behind this test:

Try a sample question

Which objective suits growing online sales?

  1. Video views
  2. Sales/conversions
  3. Brand awareness
  4. Reach
Show the answer

B. Sales/conversions — Pick the objective that matches the goal. The real test has 10 questions like this.

How the test works

  1. 10 minutes, 10 questions

    One question per screen, with a progress bar and a countdown. Your progress is saved on this device if you need to pause.

  2. Graded on our server

    Answers reach the page only after you submit, so the certificate can only be earned by passing.

  3. Every answer explained

    Pass or not, you see every question with the right answer, why, and the source behind it. Pass mark 70%, distinction 90%.

  4. Your certificate

    Founder-signed, with a QR code and credential ID. Download PDF or PNG, add to LinkedIn, and it's emailed to you.

What you earn

A Science of Apps certificate for Digital Marketing, SEO, AEO & Growth: ivory paper with a gold medal
LinkedIn-ready certificate

Pass, then add it to LinkedIn in one click

No typing. The Add to LinkedIn button opens your profile’s Licenses & certifications form already filled in: the certificate name, Science of Apps as the issuer, the issue date, your credential ID and a link recruiters can use to verify it.

  1. 1Take the 10-minute test
  2. 2Score 70% or more
  3. 3Click Add to LinkedIn
Free · no sign-up · also emailed to you as a PDF
How it shows on your LinkedIn profile

See every Marketing, SEO & AEO certification and test →

Frequently asked questions

What is the Paid Social Advertising Certification?

The Paid Social Advertising Certification is a free 10-minute skill test from Science of Apps. It tests paid social across Meta, TikTok, LinkedIn and others — objectives, audiences, creative for feeds and short video, budgets, measurement and platform policies. Score 70% or more on its 10 questions to earn a verifiable Paid Social Advertising certificate (SOA-PSA). Every question is based on published standards and research — including About Advantage+ campaigns (Meta Business Help Center), Think with Google (Google), Trustworthy Online Controlled Experiments (Kohavi, Tang & Xu) — and each answer is explained with its source.

How do I take the Paid Social Advertising Certification for free?

Read the two skill areas on this page, then take the 10-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a Paid Social Advertising certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.

Are the Paid Social Advertising Certification questions based on real standards?

Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: About Advantage+ campaigns (Meta Business Help Center); Think with Google (Google); Trustworthy Online Controlled Experiments (Kohavi, Tang & Xu); YouTube Creators (YouTube); Conversions API (Meta for Developers); Disclosures 101 for Social Media Influencers (US Federal Trade Commission). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.

What does the Paid Social Advertising Certification cover?

Two skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Planning campaigns (Objectives, Audiences and Platform choice); Creative and measurement (Creative for feeds and video, Budgets and testing and Measurement and policy). Every question is an original scenario based on a published standard, official documentation or research, named under the question.

Who should take the Paid Social Advertising Certification?

Paid social specialist, Social media manager, Performance marketer, Digital marketer and Agency media buyer. It suits anyone who wants a quick, verifiable way to show Paid Social Advertising skills, from students and career switchers to experienced professionals.

Can I take the Paid Social Advertising Certification from any country?

Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.

How long is the Paid Social Advertising Certification?

10 questions — 5 from each of 2 skill areas — with a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.

How hard is the Paid Social Advertising Certification?

We rate it Beginner: no experience needed: fundamentals and clear reasoning. It has 10 scenario questions — 5 from each of 2 skill areas — and a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.

How do I prepare for a Paid social specialist job?

To get a paid social job in 2027, show you can turn social ad budgets into results across platforms like Meta, LinkedIn, YouTube and others: creative that stops the scroll and is tested systematically, audiences and targeting that fit the goal, tracking that survives privacy changes, and budget decisions based on incremental results. Run a small campaign with a creative test and verify your fundamentals with a free test. Our full career guide covers the hiring process, interview loop, pay and a prep plan: scienceofapps.com/blog/paid-social-career-guide/

How much do Science of Apps certifications cost?

Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.

How are the tests graded?

On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.

What happens if I don't pass?

You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.

Do the certificates expire?

No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.

Can I add the certificate to LinkedIn?

Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.

How can an employer verify my certificate?

Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.

Are these accredited qualifications?

No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.

All free · no sign-up

621 more certifications to collect

Keep exploring

Read before you test

Pass it on

Challenge a friend or your team

Send them this test. It's free, takes minutes, and you can compare scores — every certificate can be verified.

Join free

Get the ideas, not the noise.

Sign up with Google and we’ll send you short UX psychology tips by email — why people tap, stall and leave, and what to do about it. Unsubscribe anytime. Prefer something to keep? Get the free Laws of UX guide as a PDF.

Get the free Laws of UX PDFFree · no spam · unsubscribe anytime
Free PDF · 74 pages · 2 editions

The Laws of UX, in one field guide

60 research-backed principles in 6 categories — what each one means, why it works on the human brain and how to use it on your own screens. Written by Sushant Singh, founder of Science of Apps, who has scaled consumer apps to lacs of users and spent 10+ years leading product across startups and digital businesses in the US, EU & India.

Pick your edition
Free. No card, no paywall — just your email.
Free PDF · 74 pages

Get Laws of UX by email

Choose your edition

You’ll also get occasional UX psychology tips. Unsubscribe anytime. Privacy policy

Free PDF · 90 pages · 2 editions

100+ Subscription Paywalls, decoded

110 real paywalls from top apps, taken apart, rated out of 5 and decoded with the Laws of UX — plus the frameworks, copy and checklists to ship your own. By Sushant Singh, founder of Science of Apps.

  • 110 paywalls rated
  • 34 Laws of UX
  • 12 frameworks

Which paywall scored 4.8 out of 5, and which scored 2.6? It’s all inside.

Pick your edition
Free. No card, no paywall — just your email.
Free PDF · 90 pages

Get 100+ Paywalls, Decoded by email

Choose your edition

You’ll also get occasional UX psychology tips. Unsubscribe anytime. Privacy policy