E-commerce Analytics Certification

The E-commerce Analytics Certification is a free 15-minute skill test from Science of Apps. It tests e-commerce analytics — funnel and conversion metrics, GA4 e-commerce tracking, UTMs and attribution, and customer and product analytics such as AOV, CLV, cohorts, RFM and ROAS. Score 70% or more on its 15 questions to earn a verifiable E-commerce Analytics certificate (SOA-ECAN). Every question is based on published standards and research — including About key events (Google Analytics Help), Attribution in Google Analytics (Google Analytics Help), Unit economics (Investopedia) — and each answer is explained with its source.

Read the three skill areas on this page, then take the 15-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a E-commerce Analytics certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.

Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: About key events (Google Analytics Help); Attribution in Google Analytics (Google Analytics Help); Unit economics (Investopedia); Shopify Help Center (Shopify); About events and the GA4 data model (Google Analytics Help); Events in Google Analytics 4 (Google Analytics Help). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.

Three skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Funnel and Conversion Metrics (Conversion rate, Funnel analysis and Checkout optimisation); Tracking and Attribution (GA4 e-commerce events, UTM tagging and Attribution models); Customer and Product Analytics (Customer lifetime value, Cohorts and retention and Product and segment analysis). Every question is an original scenario based on a published standard, official documentation or research, named under the question.

E-commerce analyst, Digital marketing analyst, E-commerce manager, Growth marketer and Data analyst in retail. It suits anyone who wants a quick, verifiable way to show E-commerce Analytics skills, from students and career switchers to experienced professionals.

Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.

15 questions — 5 from each of 3 skill areas — with a 15-minute limit. You need 70% (11 of 15) to pass and 90% for distinction.

We rate it Intermediate: assumes hands-on experience in the role. It has 15 scenario questions — 5 from each of 3 skill areas — and a 15-minute limit. You need 70% (11 of 15) to pass and 90% for distinction.

Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.

On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.

You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.

No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.

Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.

Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.

No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.