Digital Marketing Fundamentals Certification

The Digital Marketing Fundamentals Certification is a free 10-minute skill test from Science of Apps. It tests the foundations of digital marketing — the funnel, channels (search, social, email, paid), audiences and targeting, content, measurement and budgets. Score 70% or more on its 10 questions to earn a verifiable Digital Marketing Fundamentals certificate (SOA-DMF). Every question is based on published standards and research — including Think with Google (Google), Consent mode (Google Tag Platform), Attribution in Google Analytics (Google Analytics Help) — and each answer is explained with its source.

Read the two skill areas on this page, then take the 10-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a Digital Marketing Fundamentals certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.

Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: Think with Google (Google); Consent mode (Google Tag Platform); Attribution in Google Analytics (Google Analytics Help); Disclosures 101 for Social Media Influencers (US Federal Trade Commission); SEO Starter Guide (Google Search Central); OKR meaning, definition and examples (What Matters (John Doerr)). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.

Two skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Channels and audiences (The marketing funnel, Owned, earned and paid and Targeting and segmentation); Planning and measuring (Goals and KPIs, Budgets and Analytics basics). Every question is an original scenario based on a published standard, official documentation or research, named under the question.

Digital marketing executive, Marketing coordinator, Small business owner, Marketing student and Content marketer. It suits anyone who wants a quick, verifiable way to show Digital Marketing Fundamentals skills, from students and career switchers to experienced professionals.

Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.

10 questions — 5 from each of 2 skill areas — with a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.

We rate it Beginner: no experience needed: fundamentals and clear reasoning. It has 10 scenario questions — 5 from each of 2 skill areas — and a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.

To get a digital marketing job in 2027, learn how the core channels fit together — search, social, email, content and paid ads — then prove you can run something small and measure it with GA4. Employers hiring freshers want a portfolio of real campaigns, however small, with numbers and lessons, plus basic AI and analytics fluency. Pick one channel to go deep in, build proof, and verify the fundamentals with a free test. Our full career guide covers the hiring process, interview loop, pay and a prep plan: scienceofapps.com/blog/digital-marketing-career-guide/

Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.

On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.

You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.

No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.

Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.

Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.

No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.