Local SEO Certification
Tests local SEO — Google Business Profile, relevance, distance and prominence, reviews, NAP consistency, local pages and citations, and local reporting. Pass to earn Local SEO SOA-LSEO.
- Beginner difficulty.No experience needed: fundamentals and clear reasoning.
- 10 scenario questions
- 10 minutes, timed
- 70% to pass · 90% for distinction
- Free no sign-up needed
- LinkedIn-ready · add it to your profile in one clickSee how ↓
What is the Local SEO Certification?
The Local SEO Certification is a free 10-minute skill test from Science of Apps. It tests local SEO — Google Business Profile, relevance, distance and prominence, reviews, NAP consistency, local pages and citations, and local reporting. Score 70% or more on its 10 questions to earn a verifiable Local SEO certificate (SOA-LSEO). Every question is based on published standards and research — including Tips to improve your local ranking on Google (Google Business Profile Help), Disclosures 101 for Social Media Influencers (US Federal Trade Commission), What is SEO? (Moz) — and each answer is explained with its source.
Built for your job title
Local business owner, SEO specialist, Agency marketer, Franchise marketer and Multi-location manager — and anyone who wants quick, verifiable proof of Local SEO skills for a CV or LinkedIn.
- Local business owner
- SEO specialist
- Agency marketer
- Franchise marketer
- Multi-location manager
Land the job, not just the certificate
Career guide · 8 min readLocal SEO skills employers want in 2027: Google Business Profile, reviews, local pages, citations and multi-location management
Local SEO skills employers want in 2027: Google Business Profile, reviews and responses, local landing pages, consistent listings and measurement.
Read the hiring playbook →What the test covers
Two skill areas with 5 questions each, drawn from a bank of 10 per area, so a retake brings questions you haven't seen.
- 01
Google Business Profile
50%- Complete and accurate profiles
- Categories and attributes
- Posts, photos and Q&A
- 02
Local ranking
50%- Relevance, distance, prominence
- Reviews
- NAP consistency and local pages
Based on published standards
The questions are original scenarios, and each one names the public standard, official guide or research it draws on — shown under the question while you answer, and linked in your review. These are the sources behind this test:
- Tips to improve your local ranking on GoogleGoogle Business Profile Help13 questions
- Disclosures 101 for Social Media InfluencersUS Federal Trade Commission2 questions
- What is SEO?Moz2 questions
- SEO Starter GuideGoogle Search Central1 question
- Spam policies for Google web searchGoogle Search Central1 question
- Introduction to structured dataGoogle Search Central1 question
Try a sample question
Which factor can't you directly change for local ranking?
- Your profile completeness
- The searcher's distance from your location
- Your categories
- Your reviews
Show the answer
B. The searcher's distance from your location — Distance depends on where the searcher is. The real test has 10 questions like this.
How the test works
10 minutes, 10 questions
One question per screen, with a progress bar and a countdown. Your progress is saved on this device if you need to pause.
Graded on our server
Answers reach the page only after you submit, so the certificate can only be earned by passing.
Every answer explained
Pass or not, you see every question with the right answer, why, and the source behind it. Pass mark 70%, distinction 90%.
Your certificate
Founder-signed, with a QR code and credential ID. Download PDF or PNG, add to LinkedIn, and it's emailed to you.
What you earn

Pass, then add it to LinkedIn in one click
No typing. The Add to LinkedIn button opens your profile’s Licenses & certifications form already filled in: the certificate name, Science of Apps as the issuer, the issue date, your credential ID and a link recruiters can use to verify it.
- 1Take the 10-minute test
- 2Score 70% or more
- 3Click Add to LinkedIn

Local SEO
Science of Apps
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Frequently asked questions
What is the Local SEO Certification?
The Local SEO Certification is a free 10-minute skill test from Science of Apps. It tests local SEO — Google Business Profile, relevance, distance and prominence, reviews, NAP consistency, local pages and citations, and local reporting. Score 70% or more on its 10 questions to earn a verifiable Local SEO certificate (SOA-LSEO). Every question is based on published standards and research — including Tips to improve your local ranking on Google (Google Business Profile Help), Disclosures 101 for Social Media Influencers (US Federal Trade Commission), What is SEO? (Moz) — and each answer is explained with its source.
How do I take the Local SEO Certification for free?
Read the two skill areas on this page, then take the 10-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a Local SEO certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.
Are the Local SEO Certification questions based on real standards?
Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: Tips to improve your local ranking on Google (Google Business Profile Help); Disclosures 101 for Social Media Influencers (US Federal Trade Commission); What is SEO? (Moz); SEO Starter Guide (Google Search Central); Spam policies for Google web search (Google Search Central); Introduction to structured data (Google Search Central). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.
What does the Local SEO Certification cover?
Two skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Google Business Profile (Complete and accurate profiles, Categories and attributes, Posts and photos and Q&A); Local ranking (Relevance, distance, prominence, Reviews and NAP consistency and local pages). Every question is an original scenario based on a published standard, official documentation or research, named under the question.
Who should take the Local SEO Certification?
Local business owner, SEO specialist, Agency marketer, Franchise marketer and Multi-location manager. It suits anyone who wants a quick, verifiable way to show Local SEO skills, from students and career switchers to experienced professionals.
Can I take the Local SEO Certification from any country?
Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.
How long is the Local SEO Certification?
10 questions — 5 from each of 2 skill areas — with a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.
How hard is the Local SEO Certification?
We rate it Beginner: no experience needed: fundamentals and clear reasoning. It has 10 scenario questions — 5 from each of 2 skill areas — and a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.
How do I prepare for a Local business owner job?
Employers in 2027 want local SEO skills from agency marketers, franchise teams and small-business owners: a complete, accurate Google Business Profile, a steady flow of genuine reviews with good responses, useful local landing pages, consistent business details across directories, and measurement of calls, directions and bookings. Nearly every consumer reads online reviews before choosing a local business. Improve one real business's local presence and verify the skill with a free test. Our full career guide covers the hiring process, interview loop, pay and a prep plan: scienceofapps.com/blog/local-seo-career-guide/
How much do Science of Apps certifications cost?
Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.
How are the tests graded?
On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.
What happens if I don't pass?
You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.
Do the certificates expire?
No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.
Can I add the certificate to LinkedIn?
Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.
How can an employer verify my certificate?
Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.
Are these accredited qualifications?
No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.
621 more certifications to collect
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Foundation
AI & Generative AI
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Software Engineering & Web Development
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Data Analytics & Business Intelligence
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UX/UI, Design, Research & Creative
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Product, Project Management & Business Analysis
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Engineering, Architecture, Construction & Safety
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Hospitality, Travel & Retail
- Hospitality Management Certification10 min · Beginner
- Food Safety Certification10 min · Beginner
- Hotel Revenue Management Certification15 min · Intermediate
Read before you test
- Career guidesLocal SEO skills employers want in 2027: Google Business Profile, reviews, local pages, citations and multi-location managementLocal SEO skills employers want in 2027: Google Business Profile, reviews and responses, local landing pages, consistent listings and measurement.
- Career guidesSEO auditing and troubleshooting skills employers want in 2027: diagnosing traffic drops, prioritising fixes and writing audits teams act onSEO audit skills employers want in 2027: diagnosing traffic drops, indexing and technical issues, content and links, prioritisation and reporting.
- Career guidesSearch analytics and Google Search Console skills employers want in 2027: performance data, indexing reports, diagnosis and reporting that drives decisionsGoogle Search Console skills employers want in 2027: performance reports, filters and comparisons, indexing, page experience, data limits and reporting.
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Founder, Science of Apps




