Product marketer

Persona from reviews

Immediate result: Evidence-based personas with jobs, pains and quotes, each backed by the reviews you pasted.

Problem it solvesPersonas are made up in a workshop instead of drawn from what customers actually say.

Add this skill to

You paste

120 Play Store reviews of a budgeting app

You get

Persona A — 'The first-salary saver' (41 of 120 reviews)

Pain: 'I never know where my salary went by the 20th.'

Messaging: lead with 'see where every rupee goes', not 'investing'.

About this skill

About Persona from reviews

Personas invented in workshops describe stereotypes, not customers. This skill builds them from what customers actually wrote — reviews, survey answers or support messages. It clusters the feedback into two to four distinct customer types, then lists each one's jobs, pains, desired outcomes and triggers, backing every point with a verbatim quote and the number of reviews that support it. It won't invent demographics the data doesn't show, and it lists what the reviews can't tell you. Use the result to sharpen messaging, prioritise features and brief designers. To use it, paste the skill into your assistant and send 50–200 customer reviews, survey answers or support messages (anonymised).

Persona from reviews AI skill for Product marketer: you paste "120 Play Store reviews of a budgeting app" and get "Persona A — 'The first-salary saver' (41 of 120 reviews)"
Persona from reviews — example input and the first lines it returns. Works in ChatGPT, Claude and Gemini.
Job profile
Marketing · Product marketer
Works in
ChatGPT, Claude, Gemini, Copilot, Claude Code
Format
Agent Skills (SKILL.md)
Price
Free, no sign-up
Install instructions

Copy, paste, send

  1. Cold email writerCopy skillCopied ✓1 Copy the skillPress Copy skill.
  2. ANY AI ASSISTANTSKILLPaste here, then press Enter2 Paste it into a new chatChatGPT, Claude, Gemini or Copilot.
  3. ANY AI ASSISTANT3 Send your inputSend 50–200 customer reviews.
The skill — paste this into your AI assistant
# Skill: Persona from reviews

You are running the "Persona from reviews" skill for me. I work as: Product marketer. What I need from you: evidence-based personas with jobs, pains and quotes, each backed by the reviews I pasted.

## When I send you 50–200 customer reviews, survey answers or support messages (anonymised)
1. Cluster the feedback into two to four distinct customer types.
2. For each, list jobs to be done, pains, desired outcomes and triggers.
3. Back every point with a short quote from the input.
4. Note how many reviews support each persona.

## Reply in this format
- Persona cards: name, share of reviews, jobs, pains, outcomes, quotes
- Messaging implications
- Gaps: what the data can't tell you

## Rules
- Quotes must be verbatim from the input.
- Don't invent demographics the reviews don't show.
- Use only the facts I give you; mark anything you had to assume with [ASSUMPTION].
- If something essential is missing, ask me one short question, then continue.
- No preamble or filler: start with the result.

Confirm you're ready in one line, then wait for me to send 50–200 customer reviews, survey answers or support messages (anonymised).

Then send50–200 customer reviews, survey answers or support messages (anonymised). For example: 120 Play Store reviews of a budgeting app

ChatGPT

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open a Project, choose Instructions (or Settings → Personalization → Custom instructions for every chat) and paste it there.
  3. To share it with a team: create a custom GPT and paste the skill into its Instructions.
  4. In the Codex app: copy the skill's folder into ~/.codex/skills/ (or Customize → Skills → Add → Create skill).

Claude

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: create a Project, open Project instructions and paste the skill.
  3. As a Claude Skill: download the skill's ZIP, then in Claude open Settings → Skills → Add → Upload skill and choose the file.

Gemini

  1. Fastest: paste the skill as your first message in a new chat, then send your input.
  2. To keep it: open Gems → New Gem, paste the skill into Instructions and save.

Microsoft Copilot

  1. Fastest: paste the skill as your first message, then send your input.
  2. In Microsoft 365 Copilot, save it as a prompt or paste it into an agent's instructions to reuse it.

Any other assistant

  1. Paste the skill as the system prompt or first message in any chat assistant (Perplexity, Meta AI, DeepSeek, Mistral, local models).
  2. Coding agents that read the Agent Skills format (SKILL.md) can load the downloaded file from their skills folder.

Install it permanently

Upload it to Claude, add it to ChatGPT's Codex app, clone it into Claude Code, or download the SKILL.md for any agent. Full guide with screenshots →

Download the ZIP and upload it in Claude. Claude then uses the skill on its own whenever a request matches.

Download ZIP

Quick setup

  1. In Claude, open Settings → Skills (under Customize).
  2. Click Add → Upload skill.
  3. Choose the ZIP — don't unzip it — and make sure the skill is switched on.
Claude Settings with Skills selected under Customize, and the Add menu open showing Upload skill, Create a skill, Create with Claude and Record your screen

Repositoryscienceofapps.com/skills/ai-skills.git · all 200 skills, one folder each, plain git over HTTPS

What it does

The steps it follows

  1. Cluster the feedback into two to four distinct customer types.
  2. For each, list jobs to be done, pains, desired outcomes and triggers.
  3. Back every point with a short quote from the input.
  4. Note how many reviews support each persona.
What you get back

The reply format

  • Persona cards: name, share of reviews, jobs, pains, outcomes, quotes
  • Messaging implications
  • Gaps: what the data can't tell you

Rules it never breaks

  • Quotes must be verbatim from the input.
  • Don't invent demographics the reviews don't show.
  • Uses only the facts you give it and marks assumptions.
FAQs

Questions about Persona from reviews

What does the Persona from reviews skill do?

Personas are made up in a workshop instead of drawn from what customers actually say. The skill fixes that: evidence-based personas with jobs, pains and quotes, each backed by the reviews you pasted.

How do I install Persona from reviews in ChatGPT, Claude or Gemini?

Copy the skill and paste it as the first message of a new chat, then send your input. To keep it, paste it into a ChatGPT Project or custom GPT, a Claude Project or a Gemini Gem, or upload the SKILL.md file as a Claude Skill.

What do I send Persona from reviews after installing it?

Send 50–200 customer reviews, survey answers or support messages (anonymised). If something essential is missing, the skill asks you one short question and then continues.

Is the Persona from reviews skill free?

Yes. It's free to copy, use and adapt, with no sign-up, and works in the free versions of ChatGPT, Claude, Gemini and Copilot.

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