Objection handler
ProblemPrice, timing and 'we already use X' objections stall deals because the reply is defensive.
'Your tool is twice the price of Zoho.'
Type: price, compared with a known alternative.
Talk track: 'Fair — we are more expensive. Can I ask what you'd use it for first? If it's just contacts, Zoho is great value…'
Question: 'What would it be worth if reps stopped updating the CRM by hand?'
Immediate resultA response to each objection that acknowledges it, asks a question and reframes with evidence.


