Account research brief
ProblemResearching an account before outreach eats 30 minutes per company.
About page + 3 news items of an Indian D2C skincare brand · we sell returns management
Trigger: launched on Nykaa and Amazon in the same quarter (news item 2).
Likely priority: marketplace returns are eating margin.
Angle: 'How D2C brands cut RTO on marketplaces'.
Immediate resultA one-page brief: what they do, likely priorities, trigger events and three outreach angles.


