Follow-up sequence
ProblemMost deals die after one unanswered follow-up because reps don't know what to say next.
Demo done Tuesday, buyer worried about migration from Tally
Day 2 · email · resource: 'Our Tally migration checklist (one page)'
Day 6 · LinkedIn · question: 'Which ledgers matter most to move first?'
Day 16 · email · close the loop: 'Should I close this for now?'
Immediate resultA four-touch follow-up sequence that adds value each time instead of 'just checking in'.


