Certifications · Brand

How SOA designs certifications
our learning design process

Every Science of Apps certification follows a six-step learning design process: choose a published standard as the source, define the skills it implies, write realistic scenarios at the "apply" and "analyse" levels of Bloom's taxonomy, review for accuracy and clarity, set a pass mark (typically 70%) with server-side grading, and issue a verifiable certificate. The design draws on research showing that answering questions builds learning.

By , FounderUpdated 3 min read

Share

Quick answer: How are certifications created?

  1. Source — a named published standard.
  2. Skills — what someone should be able to do.
  3. Scenarios — apply and analyse, not recall.
  4. Review — accuracy, clarity, fairness.
  5. Grade & certify — 70% pass, server-side, ID + QR.

Key takeaways

  • Every SOA test starts from a named, published source.
  • Questions target application and analysis, not memorized facts.
  • Testing itself improves learning (the testing effect).
  • Short tests (10–30 minutes) respect learners' time and cognitive load.
  • Certificates are verifiable by credential ID and QR code.

The SOA learning design process

How are certifications created? At a glance: Source; Skills; Scenarios; Review; Grade & certify.
At a glance: How are certifications created?
The SOA learning design process
StepWhat we doWhy
1. Choose a sourceA named standard, framework or body of researchGrounds the test in accepted knowledge
2. Define skillsWhat a competent person can doTests skills, not trivia
3. Write scenariosRealistic situations at Bloom's apply/analyse levels1Mirrors real work
4. ReviewAccuracy, clarity, fairnessOne best answer
5. GradeServer-side; pass mark typically 70%Consistent, tamper-resistant
6. CertifyFounder-signed PDF, credential ID + QRVerifiable proof
Infographic: From standard to certificate. Six steps behind every Science of Apps certification.
How Science of Apps designs certifications.Image: Science of Apps · © Science of Apps · source

Why scenarios, not trivia

Recall questions test whether you've memorized a definition. Scenario questions test whether you can use it: "A user abandons sign-up at step three. Which change best reduces friction?" That's the level of Bloom's revised taxonomy (apply, analyse, evaluate) that predicts job performance1. In an age when AI can recall any fact, judgment is what's worth certifying.

Testing as learning

Research shows that retrieving information strengthens memory more than restudying it2, and practice testing is rated one of the most effective learning techniques3. So an SOA test isn't just a measurement: taking it is part of learning. Explanations after the test help you close gaps.

Why 10–30 minutes

Short tests reduce cognitive load and fatigue4, make it easy to start, and fit into busy lives, which is why more people finish them. Longer role certifications combine several skill areas for a fuller picture.

Science of Apps · free certification tests

Prove it free: the tests that match this guide

See the design process in action. (Disclosure: Science of Apps publishes these tests.)

Design thinking in our process

As a behavioral UX consultancy, we design tests the way we design products: understand the learner, prototype questions, test with real users, and iterate. Confusing questions are rewritten; questions everyone gets right or wrong are reviewed.

What our design doesn't do

SOA tests are not proctored, so they're not a substitute for high-stakes licensing exams. They're designed as fast, free, verifiable proof of specific skills. Read more in SOA certificate verification and the science of learning.

Frequently asked questions

How are SOA certifications created?

From a named published standard, through defined skills, scenario questions, expert review, server-side grading and a verifiable certificate.

What is learning design?

The process of designing learning experiences and assessments so people reach specific, measurable skills.

Why does SOA use scenario questions?

Scenarios test application and judgment, which matter more on the job than memorized facts.

What is the pass mark for SOA certifications?

Typically 70%, graded on SOA's server.

Why do Science of Apps tests use scenarios instead of trivia?

Recall questions test whether you've memorized a definition. Scenario questions test whether you can use it: "A user abandons sign-up at step three. Which change best reduces friction?" That's the level of Bloom's revised taxonomy (apply, analyse, evaluate) that predicts job performance. In an age when AI can recall any fact, judgment is what's worth certifying.

Sources

  1. Anderson & Krathwohl (2001): revised Bloom's taxonomy
  2. Roediger & Karpicke (2006): Test-enhanced learning
  3. Dunlosky et al. (2013): effective learning techniques
  4. Sweller (1988): Cognitive load during problem solving
  5. Science of Apps: free online certifications
  6. Checked November 11, 2026. Figures that change — fees, salaries, prices — are reviewed every six months; if something is out of date, tell us.
Pass it on

Know someone who'd enjoy this?

Send it to them — one tap, no sign-up. Good ideas travel best between friends.

Keep exploring

Where to go from here

Join free

Get the ideas, not the noise.

Sign up with Google and we’ll send you short UX psychology tips by email — why people tap, stall and leave, and what to do about it. Unsubscribe anytime. Prefer something to keep? Get the free Laws of UX guide as a PDF.

Get the free Laws of UX PDFFree · no spam · unsubscribe anytime
Get certified free

Prove the skill before you pay for the exam.

1,200+ free, test-based certifications graded on our server. Pass and get a founder-signed certificate with a credential ID employers can verify.

Free certification

Turn what you know into a credential.

Free, test-based UX, UI and product certifications. Answer real product scenarios, graded on our server, and earn a founder-signed certificate anyone can verify and you can add to LinkedIn.

  • Credential ID
  • QR verification
  • LinkedIn-ready
Free PDF · 74 pages · 2 editions

The Laws of UX, in one field guide

60 research-backed principles in 6 categories — what each one means, why it works on the human brain and how to use it on your own screens. Written by Sushant Singh, founder of Science of Apps, who has scaled consumer apps to lacs of users and spent 10+ years leading product across startups and digital businesses in the US, EU & India.

Pick your edition
Free PDF · 90 pages · 2 editions

100+ Subscription Paywalls, decoded

110 real paywalls from top apps, taken apart, rated out of 5 and decoded with the Laws of UX — plus the frameworks, copy and checklists to ship your own. By Sushant Singh, founder of Science of Apps.

  • 110 paywalls rated
  • 34 Laws of UX
  • 12 frameworks

Which paywall scored 4.8 out of 5, and which scored 2.6? It’s all inside.

Pick your edition
Free PDF · 188 pages · 2 editions

Unmistakable: the logo book

How the world’s greatest logos are made, chosen and kept — and how to make yours. 98 short lessons and 19 true stories for founders, designers and the curious. By Sushant Singh, founder of Science of Apps.

  • 98 lessons
  • 19 true stories
  • 60+ real logos

Why did a $35 sketch become the Swoosh, and why did Gap lose its nerve in six days? It’s all inside.

Pick your edition