Quick skill test · 10 questions · 10 minutes · Free

Employer Branding Certification

Tests employer branding — the employee value proposition, authentic storytelling, careers sites, reviews on Glassdoor-type platforms, employee advocacy and measuring brand impact. Pass to earn Employer Branding SOA-EMPB.

What is the Employer Branding Certification?

The Employer Branding Certification is a free 10-minute skill test from Science of Apps. It tests employer branding — the employee value proposition, authentic storytelling, careers sites, reviews on Glassdoor-type platforms, employee advocacy and measuring brand impact. Score 70% or more on its 10 questions to earn a verifiable Employer Branding certificate (SOA-EMPB). Every question is based on published standards and research — including CIPD knowledge hub (Chartered Institute of Personnel and Development), SHRM topics and tools (Society for Human Resource Management), Gallup workplace research (Gallup) — and each answer is explained with its source.

Built for your job title

Employer brand manager, Recruitment marketer, Talent acquisition lead, HR business partner and Communications manager — and anyone who wants quick, verifiable proof of Employer Branding skills for a CV or LinkedIn.

  • Employer brand manager
  • Recruitment marketer
  • Talent acquisition lead
  • HR business partner
  • Communications manager

Land the job, not just the certificate

Career guide · 8 min read

Employer branding skills for 2027: the employee value proposition, careers sites and job posts, employee stories, review sites, candidate experience, measuring brand impact and staying honest

Employer branding skills for 2027: the employee value proposition, careers sites, job posts, employee stories, review sites, candidate experience and metrics.

Read the hiring playbook →

What the test covers

Two skill areas with 5 questions each, drawn from a bank of 10 per area, so a retake brings questions you haven't seen.

  1. 01

    Building the brand

    50%
    • Employee value proposition
    • Authentic storytelling
    • Careers site
  2. 02

    Amplifying and measuring

    50%
    • Reviews and reputation
    • Employee advocacy
    • Measuring impact

Based on published standards

The questions are original scenarios, and each one names the public standard, official guide or research it draws on — shown under the question while you answer, and linked in your review. These are the sources behind this test:

Try a sample question

What should an EVP be based on?

  1. Marketing guesses
  2. Stock photography
  3. Research into what employees genuinely value about working there
  4. Competitors' slogans
Show the answer

C. Research into what employees genuinely value about working there — Authenticity starts with evidence. The real test has 10 questions like this.

How the test works

  1. 10 minutes, 10 questions

    One question per screen, with a progress bar and a countdown. Your progress is saved on this device if you need to pause.

  2. Graded on our server

    Answers reach the page only after you submit, so the certificate can only be earned by passing.

  3. Every answer explained

    Pass or not, you see every question with the right answer, why, and the source behind it. Pass mark 70%, distinction 90%.

  4. Your certificate

    Founder-signed, with a QR code and credential ID. Download PDF or PNG, add to LinkedIn, and it's emailed to you.

What you earn

A Science of Apps certificate for Human Resources & People Management: ivory paper with a gold medal
LinkedIn-ready certificate

Pass, then add it to LinkedIn in one click

No typing. The Add to LinkedIn button opens your profile’s Licenses & certifications form already filled in: the certificate name, Science of Apps as the issuer, the issue date, your credential ID and a link recruiters can use to verify it.

  1. 1Take the 10-minute test
  2. 2Score 70% or more
  3. 3Click Add to LinkedIn
Free · no sign-up · also emailed to you as a PDF
How it shows on your LinkedIn profile

See every HR & people certification and test →

Frequently asked questions

What is the Employer Branding Certification?

The Employer Branding Certification is a free 10-minute skill test from Science of Apps. It tests employer branding — the employee value proposition, authentic storytelling, careers sites, reviews on Glassdoor-type platforms, employee advocacy and measuring brand impact. Score 70% or more on its 10 questions to earn a verifiable Employer Branding certificate (SOA-EMPB). Every question is based on published standards and research — including CIPD knowledge hub (Chartered Institute of Personnel and Development), SHRM topics and tools (Society for Human Resource Management), Gallup workplace research (Gallup) — and each answer is explained with its source.

How do I take the Employer Branding Certification for free?

Read the two skill areas on this page, then take the 10-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a Employer Branding certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.

Are the Employer Branding Certification questions based on real standards?

Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: CIPD knowledge hub (Chartered Institute of Personnel and Development); SHRM topics and tools (Society for Human Resource Management); Gallup workplace research (Gallup); Disclosures 101 for Social Media Influencers (US Federal Trade Commission); Think with Google (Google); Customer service skills (Zendesk). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.

What does the Employer Branding Certification cover?

Two skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Building the brand (Employee value proposition, Authentic storytelling and Careers site); Amplifying and measuring (Reviews and reputation, Employee advocacy and Measuring impact). Every question is an original scenario based on a published standard, official documentation or research, named under the question.

Who should take the Employer Branding Certification?

Employer brand manager, Recruitment marketer, Talent acquisition lead, HR business partner and Communications manager. It suits anyone who wants a quick, verifiable way to show Employer Branding skills, from students and career switchers to experienced professionals.

Can I take the Employer Branding Certification from any country?

Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.

How long is the Employer Branding Certification?

10 questions — 5 from each of 2 skill areas — with a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.

How hard is the Employer Branding Certification?

We rate it Beginner: no experience needed: fundamentals and clear reasoning. It has 10 scenario questions — 5 from each of 2 skill areas — and a 10-minute limit. You need 70% (7 of 10) to pass and 90% for distinction.

How do I prepare for a Employer brand manager job?

Employer branding is how an organisation earns a reputation as a place to work — and keeps it honest. The work covers an employee value proposition from real employee research, careers sites, job posts, employee stories, review responses, candidate experience and measuring effects on hiring and retention. Career growth is people's top reason to learn and stay. Build a sample EVP and verify your skills with a free 10-minute test. Our full career guide covers the hiring process, interview loop, pay and a prep plan: scienceofapps.com/blog/employer-branding-career-guide/

How much do Science of Apps certifications cost?

Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.

How are the tests graded?

On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.

What happens if I don't pass?

You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.

Do the certificates expire?

No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.

Can I add the certificate to LinkedIn?

Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.

How can an employer verify my certificate?

Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.

Are these accredited qualifications?

No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.

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