Microsoft Advertising Certification

The Microsoft Advertising Certification is a free intermediate-level, 20-minute skill test from Science of Apps. It tests readiness for the Microsoft Advertising Certified Professional exam and day-to-day campaign work — network, accounts and campaign setup, keywords, ads and assets, audiences, bidding and measurement, and optimisation, shopping and tools — written to Microsoft Advertising Learning Lab and Microsoft Advertising Help for 2026. Score 70% or more on its 20 questions to earn a verifiable Microsoft Advertising Proficiency certificate (SOA-MA2). Every question is based on published standards and research — including Microsoft Advertising Help (Microsoft Advertising), Universal Event Tracking (UET) (Microsoft Advertising), Microsoft Advertising Learning Lab (Microsoft Advertising Certified Professional) (Microsoft Advertising) — and each answer is explained with its source.

Science of Apps offers a free Microsoft Advertising Certification, updated for 2026 and 2027. It measures network, accounts and campaign setup, keywords, ads and assets, audiences, bidding and measurement and optimisation, shopping and tools and gives instant results with a shareable certificate.

Read the four skill areas on this page, then take the 20-minute test online — no fee, course or sign-up. You see every answer explained when you finish. Score 70% or more and you get a Microsoft Advertising Proficiency certificate straight away, on screen, as a PDF and by email, with a credential ID anyone can verify.

Yes. The questions are original scenarios written by Science of Apps, and each one is based on a public source you can read: Microsoft Advertising Help (Microsoft Advertising); Universal Event Tracking (UET) (Microsoft Advertising); Microsoft Advertising Learning Lab (Microsoft Advertising Certified Professional) (Microsoft Advertising). The source is shown under each question and linked in the answer review. Science of Apps doesn't copy questions from other tests.

Four skill areas with five questions each, drawn from a bank of 10 per area so a retake brings new questions: Network, Accounts and Campaign Setup (Network and Structure); Keywords, Ads and Assets (Match types, RSAs and Assets); Audiences, Bidding and Measurement (LinkedIn targeting, Bids and UET); Optimisation, Shopping and Tools (Recommendations, Shopping and PMax). Every question is an original scenario written to the 2026–2027 standard, with the published source named under it.

Paid search or PPC specialist, Digital marketing manager, Performance marketing analyst, Agency account manager and E-commerce marketer. It suits anyone who wants a quick, verifiable way to show Microsoft Advertising knowledge in 2026 and 2027, from students and career switchers to experienced professionals.

It is Microsoft Advertising's free certification, taken through the Microsoft Advertising Learning Lab after studying its training paths. It covers search and audience advertising, campaign setup, bidding, measurement and optimisation, and is renewed periodically.

Microsoft Advertising reaches users on Bing, Microsoft Edge, MSN, Outlook and partner sites, offers LinkedIn profile targeting by company, industry and job function, and lets advertisers bring campaigns over quickly with Google Import.

Yes. The test is online, in English and free everywhere — people take it from India, the US, the UK, Europe, Africa, Latin America and Asia-Pacific. Your certificate is dated with your own local date and can be verified from anywhere at scienceofapps.com/certification/verify/.

20 questions — 5 from each of 4 skill areas — with a 20-minute limit. You need 70% (14 of 20) to pass and 90% for distinction.

We rate it Intermediate: assumes hands-on experience in the role. It has 20 scenario questions — 5 from each of 4 skill areas — and a 20-minute limit. You need 70% (14 of 20) to pass and 90% for distinction.

Nothing. There is no fee to take a test, to receive the certificate, to have it emailed or to verify it, and no sign-up.

On our server, not in your browser. The answers never reach the page until you submit, so a certificate can only be earned by passing. Each certificate gets a unique credential ID stored by Science of Apps.

You see your score for each area and every question with the correct answer and why, with the published source behind it. You can retake after 30 minutes, and the retake draws questions you haven't seen yet.

No. Every certificate is dated, so it always shows when you passed. Retake a test any time for a newer date or a higher score.

Yes. After you pass, Add to LinkedIn opens the Licenses & certifications form with the certificate name, Science of Apps as the issuer, the issue date, your credential ID and the verification link filled in. You can also download it as a PDF or PNG, and it's emailed to you as a PDF.

Every certificate has a credential ID and a QR code. Scanning it, or entering the ID at scienceofapps.com/certification/verify/, shows the holder's name, the certification, the score and the issue date from our records.

No. They are Science of Apps' own assessments of applied skill. They aren't issued by a university or standards body, and they work best alongside a portfolio that shows the skills in real work.